| 2012 | | | Psychographic and Benefit based segmentation of coffee shop consumers | | Research Marketing Decision Final Submission Introduction The beginning of coffee: The Arab traders were among the first to cultivate coffee beans in large plantations. A drink was created from boiling the coffee beans and they called the drink ‘Qahwa’. Later the drink became very popular and was called coffee. In India, it is believed that around 1600, pilgrims returning from abroad brought back the first coffee beans from the city of Mocha in Yemen. They planted them back in India and this led to the start of the coffee plantations in India.
THE COFFEE GROWING PROCESS There are two types of coffee beans that are used the most. There is the Arabica and the Robusta bean. The Arabica bean is grown the most and needs to be grown at a higher altitude at about 1000-2000 metres. The Robusta bean can be grown at lower places and requires less water. Most coffee is grown in South America.
Liberty University Final Group Paper BUSI520 –B21 Jeffrey Wietholter, Nathaniel Martin, Richard Oros, John Rafoss, Kevin Staples March 7, 2012 Executive Summary Keurig is today’s fastest growing home and business single cup coffee maker. Their invention of the single K-Cup coffee roasting product has revolutionized the coffee industry. Keurig today is a subsidiary of Green Mountain Coffee Roasters (GMCR). GMCR prides itself on producing premium all natural coffee beans and is now providing the coffee for Keurig’s K-Cups. Written below is an integrated marketing analysis of Keurig’s current business.
It can also be extracted from the combination of uric acid. Along with coffee, tea is the most common natural source of caffeine. To successfully extract caffeine from tea leaves it’s best to use tannin. The term tannin denotes a class of compounds that have specific
BRAZILIN COFFEE Introduction This essay shows that about the Brazilian coffee. The global spread of coffee growing and drinking began in the Horn of Africa, where, according to legend, coffee trees originated in the Ethiopian province of Kaffa. It is recorded that the fruit of the plant, known as coffee cherries, was eaten by slaves taken from present day Sudan into Yemen and Arabia through the great port of its day, Mocha. Coffee was certainly being cultivated in Yemen by the 15th century and probably much earlier. In an attempt to prevent its cultivation elsewhere, the Arabs imposed a ban on the export of fertile coffee beans, a restriction that was eventually circumvented in 1616 by the Dutch, who brought live coffee plants back to the Netherlands to be grown in greenhouses.
It is most commonly consumed by humans in infusions extracted from the seed of the coffee plant and the leaves of the tea bush, as well as from various foods and drinks containing products derived from the kola nut. Other sources include yerba maté, guarana berries, guayusa, and the yaupon holly. The purpose of this investigation is to find out whether caffeinated energy drinks are bad for human’s health. Chemical Properties: Caffeine (C8H10N4O2) is the common name for trimethylxanthine (systematic name is 1,3,7-trimethylxanthine or 3,7-dihydro-1,3,7-trimethyl-1H-purine-2,6-dione). The chemical is also known as coffeine, theine, mateine, guaranine, or methyltheobromine.
Maize in the Columbian Exchange During the period of 1450- 1750, there was an exchange of diseases, ideas, and food called the Columbian Exchange. Maize, a rich staple crop was introduced to the Old World countries in Africa, Europe and Asia during the Columbian Exchange. Maize was originally from the Western Hemisphere and it is thought to have first grown about 7000 years ago in Mexico. Corn contributed to both the old and new world economies by taking part in the slave trade. Corn also became an important part of the diets of the people of the regions it spread to.
Chapter 20 Study Guide Vocabulary: 1. Factories - Portuguese trading fortresses and compounds with resident merchants; utilized throughout Portuguese trading empire to assure secure landing places and commerce 2. El Mina - most important of early Portuguese trading factories in the forest zone of Africa. 3. Royal African Company - chartered in 1660s to establish a monopoly over the slave trade among British merchants; supplied African slaves to colonies Barbados, Jamaica, and Virginia 4. triangular trade - commerce linking Africa, the new world colonies, and Europe; slaves carried to America for sugar, and tobacco transported to Europe 5.
“Development of agriculture in Ethiopia since the 1975 land reform” . http://www.sciencedirect.com/science/article/pii/016951509190022D New Agriculturalists: Profile Cameroon/Ethiopia (july 2001). http://www.new-ag.info/en/country/profile.php?a=871 Suchita Vemuri ( February 2005). Nation Master . Agriculture in Cameroon and Ethiopia.
|Engineering Business Management II |August 15 | | |2011 | |The Case Between McDonald’s Vs. Liebeck Executive Report |Oladapo Leigh (000235952) | Contents Contents 2 Executive summary 3 1. Introduction (McDonald’s V. Liebeck) 4 1.1 McDonald’s 4 1.2 Ms Stella Liebeck 5 1.2.1 The Incident 5 1.2.2 The Injury 5 1.2.3 Action Taken 6 1.2.4 Result & Settlement 6 2. Lessons Learnt From the Case 7 2.1 Ethical Issues 7 2.2 Lesson 7 3. Implementation of Lesson to the New Team 9 References 10 Bibliography 10 Executive summary For better flavour to be extracted from coffee beans they needed to be brewed at high temperatures and to keep the flavour in its best form they needed to be served that way too. This was what McDonald’s based their ideology on for good sales of hot coffees across their drive-thrus.