Coca Cola Case Study

907 Words4 Pages
Coca Cola Case Study Stacy Durham Southern New Hampshire University Abstract Corporate reputation relies heavily on the strength and health of the company itself. Reputation will generally dictate the state of the business. This relies heavily on how the various stakeholders interact financially with a company. “The organization may have a slightly different reputation with each stakeholder according to their experiences in dealing with the organization or in what they have heard about it from others” (Harrison, 2013). Reputation can directly affect corporate worth and dictate how the competitive landscape is defined. In this day and age, social responsibility is playing more and more into how a company is regarded and what its reputation will be. Corporate reputation relies heavily on the strength and health of the company itself. Reputation will generally dictate the state of the business. This relies heavily on how the various stakeholders interact financially with a company. “The organization may have a slightly different reputation with each stakeholder according to their experiences in dealing with the organization or in what they have heard about it from others” (Harrison, 2013). Reputation can directly affect corporate worth and dictate how the competitive landscape is defined. In this day and age, social responsibility is playing more and more into how a company is regarded and what its reputation will be. Some of the things that help stakeholders assess corporate reputation could be: * Are they an honest, trustworthy, and respectful company? * Does the company commit to its employees? * Is the company financially strong and have a proven record of growth and clear path forward? * Does the company have strong leadership and managers with very clear visions for the future? * Does the company have a high

More about Coca Cola Case Study

Open Document