Charles Schwab 2007

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Charles Schwab 2007 As technology and markets evolve, organizations must evolve with them. In the case of Schwab this includes growing the size and area of the company’s focus. As technology changed, it paved the way for competitors to surpass Schwab as the low cost option, while expanding their offerings. 1.) Up until the mid-1990’s, how did Schwab position itself in the Brokerage industry? How did Schwab impact the industry? Schwab was positioned as a low-cost alternative to the major brokers, offering consumers to opportunity to take care of their own investments, at their discretion with the new technologies as they became available. They experienced rapid growth in the mid-90s due to heavy investments in new technology and avenues for the consumers. Schwab positioned themselves as forward thinkers, evolving with technological advances to offer new products and connection methods to their users. 2.) What were the factors underlying Schwab’s competitive advantage up until the mid-1990’s ? How have these factors reinforced each other? Schwab’s competitive advantage lied in their focus on providing investors with low-cost access to making investments. Schwab invested heavily in technology to support their consumers evolving needs, and was able to be a first mover in new opportunities with phone (automated systems) and internet trading. Schwab’s low-cost structure gave them room to market heavily, and reinforce their reputation as a cost cutting company. 3.) How has the internet affected the brokerage industry? Who is winning and why? In 1999, what firm was Schwab’s primary competitor? In 2007? What are the implications? The primary competitor for Schwab in 1999 was Merrill Lynch, and in 2007 it was Fidelity Investments. Fidelity is also a technology, low cost alternative and has approximately .7% profit per dollar of brokerage asset compared to

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