The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
And the purpose of helping customers get information on the products is to make sure they have the best understanding of what they are purchasing and that it is good for the companies reputation of creating an honest and helpful image that customers can rely upon when purchasing from. Another type of communication that is used within B&M is Written communication, this is used to write up customer orders in store e.g. if they purchase a Bed and they would like
In the past Kudler Fine Foods has secured its clientele by using newspaper, and word of mouth. As they progress forward many of their target market will be a younger demographic and will be reached via social networking. Technology will be a large part of marketing to their customers about store promotions and new products and services. One large cost savings for Kudler Fine Foods is that using social networking is usually not as expensive as direct mail, or newspaper. They will also save in man hours used to set up and take down in-store displays which can be uses to promote catering
Services Quality Candy is well known and beloved candy shop here in the mid west. Quality Candy bottom line has been diminishing in the last few years do impart to the economy and the larger more well known Candy companies able to better service their customers. Quality Candy prides itself on that small hometown feel for the relationship between them and their customers which is fine but they will have to expand their business and try and maintain that hometown feel. Quality Candy has a web site and you can order from the site; however they can not ship to APO, FPO, AFB or Post Office Box addresses or non-US orders. This leaves a large number of potential customers out including the military and Quality Candy is just not that well known out side of the mid west.
Analysis within a business should serve as a vital function. Enabling Kundlers to compare along with identify various similarities and differences of marketing strategies. This should be true for their own business and their competitors. The overall goal is ultimately to design an ongoing profile that shows the competitor’s possible strategies and responses in change the industry. Viewing Kudler Fine Food site from a consumer perspective shows their site is user friendly, easy to navigate, and has no broken links on the web page.
“Competitive Intelligence is the ethical gathering and analysis of competitor and market information from open sources. This analysis is used by organizations to make better strategic decisions.” (Cipher, 2012). Competitive intelligence and analysis is important because it provides a method that Kudler Fine Foods can use to assess and evaluate the marketing tactics that are successful for their competitors. By employing competitive intelligence Kudler Fine Foods can gather information concerning their competitors marketing strategies and then use that information for their own advantage by incorporating certain strategies that will fit into their marketing plan. Competitive intelligence will also allow Kudler Fine Foods to gain knowledge concerning certain trends, such as legal, environmental, industry, international, regulatory, and economic, which they can use to further develop successful marketing strategies and
This affects us greatly because what we give is what we now get. In chapter one Pariser states, “Your behavior is now commodity, a tiny piece of a market that provides a platform for the personalization of the whole internet". To put in other words, your personal information is sold so businesses know what to sell. An interesting quote is added in this chapter, “If you get something for free, you’re the product, not the customer"(Pariser45). What is meant by this is sites such as Google or Facebook give us free services, or so we think, but what is really happening is they collect our personal information and sell them to businesses so they can use it to lure us into buying their products through specialized ads.
To ensure that HR strategy is in alignment with business strategy of Walmart I will introduced the external orientation with a cost leadership strategy resulting in a bargain laborer HR strategy. This is a human resource strategy that combines emphasis on short-term employees with a focus on reducing cost. The importance of this strategy is on finding employees who do not demand high wages. In this strategy work is design so that managers can closely control employee effort and each employee is given clearly defined tasks that can be learned easily (Stewart, 2012). The bargain laborer HR strategy is good for Walmart since the company is always looking for cashiers and stock-clerk services.
Greyston Bakery uses business for positive influence, not a negative influence. External Social Pressures The external social pressures that can influence organizational ethics are world influences such as: religion, government, and business. Julius Walls, Jr., Chief Executive Officer and President of Greyston Bakery states in the video that in the past religion had an influence as well as government and the major influence on the world today is business. Julius Walls, Jr., states change is accomplished by working with a business community. Greyston Bakery serves the public as businesses should be doing according to Julius Walls, Jr.
The William institute Ethics Awareness Inventory self-assessment has aptly said, the tests is more to know what my personal values are. Personal values are the definition of how one think, about respecting the individuals and as well for the goodness of the society. Kudler Fine Food (KFF) is a fine gourmet food and grocery store. which has been started by Kathy who wanted to full-fill her