Case Study Cargill

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Case Study #1 1. What does Cargill do? Cargill is an owned company privately owned that was started in the Iowa. They are said to be “invisible” because they are practically everywhere. They have at least 75 businesses that are organized around 4 major segments: food, finance, agriculture and industry. a. What industry is it a part of? Food, finance, agriculture and industry. b. What is the company’s history with India? Cargill started trading food grains with India in 1987. Their main goal was to cut the intermediaries known as arhatiyas, and deal directly with the farmer. 2. Why is the Indian Food Industry important? The Indian Food Industry is important in India like it is anywhere else simply because India is the second most populated country in the world. With that being said only 58% of the working force worked in the agriculture field, with so much of India’s interest was to contribute to the GDP, they only influenced it by 17%. This was mainly because the farming industry productivity was low. c. Especially to companies like Cargill? To companies like Cargill this was important because the saw the opportunity to enter the import trading with in India, mainly through oil seeds. This will make Cargill an important player with in India. 3. Explain the reasons why Cargill wanted to expand from B2B marketing to B2C marketing? The reason why Cargill wanted to expand into B2C rather than just doing B2B is because it would allow them to expand their retail end and bring in new costumers. Since Cargill got caught up with some federal government trade policies, by going into B2C they would be able to reduce uncertainties and stabilize their revenue income. 4. After reading the case study, do you think it is profitable for Cargill to expand to B2C marketing? Yes. d. Why? I do believe that Cargill should also enter the
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