Case Study 1

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3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? Father Prior relies on charitable contributions to the monastery and profits from MMC to fund the Irma Lake Ranch. He would use the $250,000 toward the purchase and the $75,000 earn during the first year of coffee sales. Then the profit from the website sales will pay off the property in the future. Mystic Monk Coffee’s strategy produce consists of the variety of flavors to a broad range of coffee preferences, wholesale sales to churches and local coffee shops, advertising the product among loyal customers in Catholic churches, and sales of t-shirts, mugs, and CDs the monastery chants. Even though Mystic Monk Coffee is not capable in supporting an advantage in the bigger market or in the whole coffee industry based on its quality of coffee, they would still have an advantage since their coffee products are produced in a community of monks. 4. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? Its profit formula? Its resources that enable it to create and deliver value to customers? Mystic Monk Coffee’s strategy is skeptical. It lacks labor expense and has no cost advantage and a lot if its activities involve higher than normal costs because its production level is low. Mystic Monk Coffee has a net profit margin of 11% but still won’t make $8.9 million in a realistic span of time. Also, they’re paying 18% of sales to the websites even though they only have 11% proft. MMC’s business model is based on the purchase of green coffee beans each week from a broker in Seattle, Washington, and then roasted at the monastery by the monks. Mostly, sales orders are received online through the website and some orders are also placed

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