Starbucks Case Study

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Starbucks case Question1: What has suddenly made people across the world willing to pay three to four times more for a cup of coffee than they used to? Starbucks doesn't sell just coffee, it sells the Starbucks experience. And one Starbucks executive says that they are not in the business of filling bellies and they are in the business of filling souls. Question2: Is Starbucks another McDonald’s? How similar and different are the two companies? Not really. It do have something same with each other, but they still have something different. Similar: The similar focus on one product, the overseas opportunities, the rapid emergence as the dominant player in a new niche. And in the case while Starbucks starts selling some kinds of fast food as McDonald’s, McDonald’s still start to get into the coffee industry, it makes them more similar with each other. Different: Starbucks sells music with coffee and food but McDonald’s sells fast food but not music. Starbucks also corporates with a lot of profitable organizations and has some new retail channels but McDonald’s doesn’t. Question3: Evaluate the strengths, weaknesses, opportunities and threats of Starbucks. How are the trends of health concerns, the ageing population and anti-globalization likely to affect the continued growth of the company? SWOT analyses of Starbucks. Strengths: 1. Starbucks is a famous brand around world which offers good tasting coffee which is widely needed and it offers music with its coffee, so it has a broad market especially in BRIC. 2. It has corporation with some profitable organizations all over the world and the scale is large. 3. The mission of Starbucks is that they are not in the business of filling bellies and they are in the business of filling souls which encourage the staffs. Weakness: 1. The price is a little bit high. 2. The category of products is not really

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