Cape Breton Chalets

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Cape Breton Chalets Marketing Plan Market Opportunity Analysis A main component of tourism as a whole would be the hospitality industry. This industry works to provide accommodation to both domestic and international visitors. Both short stay visit, as well as long term visits are included within this industry. Quite commonly, individuals who are visiting a particular destination or landmark for a short period of time will utilize the hospitality industry. In order to establish a successful Chalet, it must be in a great location for visitors to take advantage of the sights and activities available. In addition, a Chalet must prove to provide comfort, security, and private accommodations. Our Chalet, “Cape Breton Chalet’s” also provides a quality breakfast for the visitors. This component of the accommodation is key in differentiating between our particular Chalet and other accommodations offered in the area. Other businesses who have experienced success have suggested that a Chalet in the Hospitality industry must possess a natural attraction to visitors by providing services a visitor may find appealing, such as the complementary breakfast. Based on the quality accommodations we are providing at the Cape Breton Chalets, we feel that the public’s needs will be met, and we will built a successful business. This Marketing Plan is designed to identify the target market for Cape Breton Chalets and enable it to attract clientele through careful promotion and sales support. Target Market Cape Breton Chalets will be located about one kilometer north of The Canso Causeway, the only way on and off the island of Cape Breton (pop. 147,454) form mainland Nova Scotia (pop. 935,824). The site was also just north of the Cape Breton communities of Port Hastings and Port Hawkesbury. These communities provided grocery and other shopping opportunities and had a small,

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