Bus 330 Principles of Marketing

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Target Corporation Target Corporation is not just a department store with great value items. Target’s organization is a company who values their guests outside of their stores and they are committed to their team members. Target’s goals and mission statement “To make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More - Pay Less ® brand promise. We are guided by commitments to great value, the community, diversity and the environment (Target.com, n.d). A quote by Peter Drucker sums it all up for Target corporation, “Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. And you get paid for creating a new dimension of performance, which is innovation. Everything else is a cost center.” Strategy and Organizational Structure The first Target store opened in Roseville, Minnesota, in 1962 that was easy to shop in, attractive and always clean. Its trendy merchandise at affordable prices launched a new era in discount retailing. It served as the prototype for every Target store opened since then, and it changed how consumers think about discount shopping. Today, Target operates nearly 1,770 stores in 49 states, including more than 250 Super Target stores that offer an upscale grocery shopping experience. In addition to the photo processing centers, pharmacies and Food Avenue restaurants found in almost every Target, Super Target stores include in-store bakery, deli, meat and produce sections (Target.com, n.d.). Target’s organizing function of management is established through its internal organizational structure. Target believes that in order to become the number one provider or supplier of manufactured goods it needs to focus on

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