Details of the proposed target market, where it will be sold and presented to our customers. We will also cover analysis of the competition and how they may react. The report will also cover the strengths and potential risks involved, personnel needed and financial information. The business plan will convince the reader that this is a viable proposition. Business description and purpose Delicious Chocolates is a small homemade chocolate business run in partnership by Meg and Denise O’Connell.
What factors that motivate consumers the most and also try to access what needs the Ethel’s experience appeals to most. Ethel’s Chocolate Lounges opened to the public with the appeal of familiarity of the Mars name. To the consumer, remembrance of the household name famous for M & M and Snicker Bars which has been around for generations has a great appeal. This, coupled with the unchanged taste, pureness and smooth textures which Mar’s products are noted for, appeals to the consumer as they always meet their expectations. By its unique taste, luxurious décor and relaxing ambience customers are drawn to Ethel’s Chocolate lounges.
This market plan will focus on the introduction of a new cereal product that is easier to take and eat on the go, but just as nutritious and appetizing as one enjoyed at the breakfast table. The marketing objective is to launch a new product that is desirable in all areas of our existing US market while capturing the attention of new convenience shoppers. Our plan is to increase geographical areas as the initial launch proves successful. TABLE OF CONTENTS
Running Head: MARKETING Ben and Jerry’s Ice-cream 1. Ben and Jerry ice-cream is chosen as the branded product. Branded product so selected is said to be a great name in the ice-cream world. As a brand, it enjoys good name and fame amongst the ice-cream lovers. It leads to make customers highly pleased and satisfied by offering flavored ice-creams to the customers.
Knowing what to do before a problem or issue occurs will help companies stay competitive and in control of their market share. This industry has utilized these three forces and has thus far remained successful [ (Perner PhD, 1999-2008) ]. Market Force 1: Competitive Forces and its Impact on the Chocolate Bar Competitors often threaten to take away markets from other companies or businesses. While this may be bad for businesses, it is good for the consumer. This can happen at many levels.
These shops are elegant and refined, closer to a jeweler’s, than a chocolate shop. The exclusive atmosphere of the stores, together with the packaging of the products makes the purchase of a box of GODIVA’s chocolates like buying a pack of preciousness. This kind of environment and presentation fits perfectly with the brand proposition, especially related to gifting for special occasions. The situation emphasize the luxury experience and the luxury image. On the other hand, GODIVA has also the intention to ride the “everyday premium” trend, targeting the self-indulgent segment.
As we set to know, the marketing concept means determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do. • The Apple Company modifies offering by creating varieties in their products. They also try to attract customers by advertising through media which is appealing to the customers. Moreover, they create convenience to the customer by providing good delivery service. All this steps taken by Apple company it said to be process of reaching customer orientation concept.
Wrigley targeted each of the segments of gum market viz., sugarized gum, Sugar-free gum, functional gum and bubble gum and customized its products by positioning based on attractiveness of each segment. In the sugar free segment, Wrigley introduced Extra brand of gum as a healthy and fashionable image. To penetrate the market Wrigley launched new variants to entice new customers. Various flavors if Extra such as cool mint, melon, blueberry and strawberry were introduced to customized Extra band to suite various user needs. Xylitol was an ingredient helping reduce tooth decay.
Ethel's Chocolate Lounges MKT100 Strayer University January 29, 2012 Consumer Buying Decision The type of consumer buying decision that best describes the choice to indulge at Ethel's is routine response behavior. This type of decision making typically deals with low-cost goods and services and require little decision time. Consumer involvement is a significant factor in buying decisions. Consumers are usually familiar with the different brands of the product being considered. In this case, the familiar product would be chocolate.
The demand for project management has increased and a best indicator for that is the expansion of Project Management Institute (PMI). According to statistics the number of failed projects has decreased from 31% in 1994 to 18% in 2004. Managing a project is interesting because it’s not like daily organizational repetitive work; it is always something new that you haven’t done before. Following are the driving forces for demand of project management. * A business should focus on increasing strategic advantages.