Alibaba 1) Analyze the buyer decision process of a traditional Porsche customer. The traditional Porsche customer, follow the first stage Need Recognition. Most of the traditional Porsche customer is a financially successful people, and who see themselves entrepreneurial. The need to show themselves with the right car and Porsche is like a piece of clothing to stand for. And the customer started information search for the right car, which is the challenging Porsche with the competent performance machine.
Introduction The scenario of this assignment is that I work as a Marketing Executive in the Product Planning Division of an internationally successful car manufacturer. The car manufacturer grows strategically via product development and it is planning further extension to its product portfolio by introducing two new models: • A new high performance saloon aimed at the executive market, and • A new hybrid small car aimed at the environmentally conscious market. I have been tasked by the Director to prepare a marketing report which addresses: a) How buyer behaviour affects marketing activity in the car industry b) The concept of segmentation strategy for the car industry and the benefits it can produce c) The importance to the organisation of introducing new products and stages of the New Product Development process d) How the company could use each element of the traditional marketing mix to support each of the new car models proposed above. 2. Methodology How buyer behaviour affects marketing activity in the car industry.
These ads have the power to move someone into buying whichever product they see fit for their needs and standards and there’s no better example to talk about than automobile ads. Every model of car has a unique niche to occupy in the world and people buy different models for different reasons. Someone rich who would want to show off would buy a flashy convertible sports car. A worker would use a truck to help move materials around because of how powerful the engines are. A mother with a large family would opt for a minivan for these spacy models can hold a large number of people.
Hybrid cars market IV. Obstacles for hybrid cars in the world market A. hybrid cars are more expensive than normal gasoline cars 1. High manu0066acturing cost for Hybrid car 2. Expensive maintenance cost V. People realized that the hybrid cars are a brilliant innovation in the world; however, there are some obstacles with the hybrid cars that should be developed to be the standard car of the world in near future. Atchar Suwattanathum (Yok) Student no.
If you choose the former option of buying an already electrically converted car you may have to visit eBay, Craig’s List EVFinder or such other websites. And if you happen to make up your mind to convert your own car into an electrically driven one, you would have to spend around $6000 for the components and another $1000 to $3000 for the batteries inclusive of installation charges. The internal combustion engine would have to be totally replaced by an electric motor along with an addition of a new set of batteries. But if you are the kind of person who really care about our environment and the surroundings then the transition is well worth. Although the expense would increase a bit on consumption charges for each mile but the maintenance charges are sure to come down.
This would affect gas-consumed automobiles. Third, the cost of manufacturing lithium ion batteries was dropped and new technology was going to be more powerful. Forth, there was demand for this type of car after Toyota’s Prius became the best selling hybrid. Last, GM’s start-up competitor has announced a new sport car with a lithium ion which urged the company to revise the Volt project. 3.
I chose the topic the birth of the automobile culture because researching something that is so important to society, intrigued me. The first production car ever made was the Model T by Henry Ford. It was a very simple two-seater mostly made of wood with very simple mechanics. The model T was intended with the average middle class American in mind. (The automobile industry, 1920-1980) This was very big not only for the new invention of the first production car but it also offered many new jobs for factory workers needed to produce the mass number of cars that were in high demand.
Electric Car Conversion Cars are one of the most significant inventions that man has ever made. It has emerged as the primary means of transportation because it's fast, elegant and comfortable. From the time of the steam powered coaches until the most recent sedan, cars have the primary source of transportation in the world. However, this usefulness has been shadowed by its negative effects on the environment. It is because cars contribute to almost more than one - third of air pollution.
So that I don’t think in the mind set of I shouldn’t be spending this much and how some car companies don’t look how much a car will cost you in the long run of having it. Which all are some of the parts that matter in the supply and demand of buying a new car. There are many other factors that play into it to like for instance a lot of car makers make their money by the business demand for the car. For instance like police cars and taxis and many other companies that provide a vehicle. The next thing that plays a part is the real income that car buyers have.
Some may say that hybrids are beneficial to the economy but they leave out the high costs, safety issues, and difficulties that come with buying a hybrid vehicle. The high cost of owning a hybrid vehicle is outrageous, you have to buy a very expensive battery, car charger, and you can’t forget maintenance on the vehicle, when it comes time to repair it. The price of owning a hybrid car is shocking, it can range anywhere from $30,000 to $45,000, and can even cost over $110.000 for some of the most advanced models (All Data Base). If you think this price is fair for this type of vehicle, wait until you have to replace the batteries, because once the car battery ages it will hold less charge, meaning the battery will die faster, and eventually you will have to replace the battery packs, or you may have to buy a new car. These batteries cost anywhere from $3,000 to $8,000 (Auto.Serv.pg.