MKT Running head: KUDLER FINE FOODS Kudler Fine Foods MKT/421 Kudler Fine Foods Kathy Kudler , the founder of Kudler Fine Foods, had a vision while working for another company as a Vice-President of the Marketing department. Kudler knew that she could bring something new to the Los Angeles area by opening a store that only specializes in “epicurean foods”. According to wordnetweb from Princeton University one of the definitions for epicure is “ a person devoted to refined sensuous enjoyment, especially good food and drink” (Princeton University, 2010). After developing a business plan and getting the financial aspect resolved, Kudler opened her first store in 1998. The experience that Kathy obtained in the other company, help
Kudler should have a clear idea of what the data is to be used for and how it is to be treated. “Sure, a customer database has value, and a company can maximize that value in any number of ways -- growing the database, mining it, monetizing it. Marketers can be tempted, despite pledges about privacy, to use collected information in ways that seem attractive but may ultimately damage relationships with customers.’ (Davenport, et al, 2007) It is important to their success as a business that Kudler Fine Foods maintain their relationship with their customers. And by this they should maintain positive relationships with all of their customers. “Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable.
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
Kudler Fine Foods Marketing MKT/421 November 5, 2012 Kudler Fine Foods Marketing Kudler Fine Foods, an upscale specialty food store, has a clear, concise marketing vision for the upcoming year. The marketing overview found on the company’s intranet site states: Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Kerin, Hartley, & Rudelius, 2011). To achieve these objectives marketing research and strategic planning is needed. According to the text, Marketing, marketing research is defined as the process of defining a marketing
Retrieved July 19, 2008, from http://www.eartheasy.com/article_high_cost_organic_food.htm University of Phoenix. (2008). Virtual organization portal: Kudler Fine Foods [Computer Software]. Retrieved July 19, 2008, from University of Phoenix, Simulation, MBA 502 - Managing the Business Enterprise Web site. ----------------------- [1] Inventory is ordered once it reaches a pre-assigned level (Gomez, Bejia and Malkin,
FJR has discussed the research with management and highly recommends that they do not open any new locations until further research has been done in other areas. It is very expensive and time consuming opening new locations and Kudler does not have the financial means to do so just yet. What Kudler Fine Foods needs to focus their attention on is other competitor in the market. They can offer coupons or special promotions towards maybe the first of the month which will attract consumers into purchasing more products because most consumers get paid at that time. Kudler will also advertise to the Asian community by having advertisements in their language.
An automated ordering system will help with this issue, as well. Having qualified people in positions such as the baker, wine steward and butcher, are essential to the core values of Kudler Fine Foods. Having to pay them, does make the payroll higher, but it is a cost, that this business will have to pay. Having these people is one reason customers shop there, for the advice, and interaction these people provide. Qualified in store experts, is something that sets this business apart from other stores.
Kudler’s Fine Foods Finance and Accounting Systems Business Systems BSA/310 Kudler’s Fine Foods Kudler Fine Foods is a spirits, fine wines, and upscale specialty food store offering customer both domestic and imported products. Kudler Fine Foods mission is to use their experienced, helpful, and knowledgeable staff to “shop the world” for the finest products, giving customers the choice of aspiring to purchase the finest epicurean delights. Kudler Fine Foods uses management, operational, and supporting processes to achieve this goal. This paper will focus on Kudler Find Foods finance and accounting business information system, which is part of the supporting processes. Supporting Processes
The consequences that result if consumers buy this product are they will “enjoy its better, stronger peppermint favor” and have “more minutes of flavor.” Using an appeal to reason, practicality, and the emotions of the consumer, the message in this ad truly stands to support the claims of the manufacturer and lives up to the title I’ve assigned to this analysis, “More Minutes of
These women either work inside or outside of the home. These women are stressed from having too much to do in too little time. They are searching for better alternatives to saving money, eating healthy, and preparing their food quickly and conveniently. The women are generally homeowners with the exception of those professionals who live in a very populated city such as New York City where apartments are more common. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model Competitive