Business-Level and Corporate-Level Strategies

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Business-Level and Corporate-Level Strategies 1. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. General Motors (GM) is a public company based in the United States that is headquartered in Detroit, Michigan. In 2011, they gained the title of the world's largest automaker by trading the highest number of units in vehicles (General Motors, 2012). This paper discusses business and corporate level strategies of General Motors. It will also discuss the competitive environment of the company and analyze its strategies. The strategies of General Motors will be analyzed on the basis of suitability factors. Business strategy is defined as a course of action of a company that it uses to face competition from its rivals in a given industry. By analyzing the external environment, organizations analyze their core competencies and opportunities in order to assist in determining business-level strategies for delivering value and satisfying the needs of their target market (Delmas & Toffel, 2004). Cost Leadership is the one of the primary business-level strategies that is utilized by General Motors to compete among its competitors in effective manner. This simple strategy provides service and products at lowest costs in relation to other manufacturers of the automobile industry such as Ford and Toyota among others. General Motors is working to improve internal efficiency of their operations by effective allocation and utilization of resources at operational level. This efficiency assists in the reduction of costs of each resource that is employed by General Motors to build each unit of automotive product (Olson, Slater & Hult, 2005). Through this, General Motors is able

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