Swot Analysis on Ford

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Ford Motor Company Ford Motor Company is one of the first American automotive companies that successfully manufactures and sells automobiles, trucks, buses and automotive part. It was founded by Henry Ford on June 16, 1903. The company sells automobiles and light commercial vehicles under the Ford brand and luxury brands under the Lincoln brand. (Ford Motor Company, n.d.). A SWOT analysis of Ford motor company is as below: Strength: High Employee Productivity and Employee relation: Besides being one of the strongest brands all over the world and having a well-built brand portfolio, Ford also has a very unique strength which is high employee productivity. They have a very hospitable relationship with their employees (Kotler & Armstrong, 2014), which generates loyalty in return. According to Elangovan, & Xie (1999), Employee relation affects on employee job performance directly. They also stated that, “Employee job performance is one of the most important factors within business analytics for maintaining and increasing productivity for companies (1999). In a recent news article of CNN (CNN, 2014), Ford said it will pay an average of $8,800 to about 47,000 hourly U.S. workers, up about $500 from last year. They are going to pay record profit sharing checks to United Auto Workers members after posting record profits in North America (Isidore, C., 2014). Ford also took a very innovative approach for motivating employees, which is ‘ONE Ford Approach’. While they have many types of employees and work arrangements, all of their employees together create a skilled and motivated team aligned around their overall ONE Ford objectives. Their ONE Ford plan aligns our efforts toward a common definition of success: having ONE Team, ONE Plan and ONE Goal for an exciting, viable Ford that delivers profitable growth for all (Ford Corporate, 2013).

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