Bliss Tea Room Essay

Section One

The Business Plan

Business Description

The Bliss Tearoom and Gift Parlour is a cozy tea room located in the 3rd terminal of the Lester B. Pearson International Airport, Toronto. We specialize in assorted cakes, cookies and other pastries as well as teas.

Our Mission

We aim to be a cornerstone within the airport community, creating a neighborhood atmosphere where customers feel comfortable and become instant regulars. We cater to our customers’ needs for quality, delicious baked goods as well as healthy and exciting tea choices. We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk.

Mission Statement

To become a trusted, reliable enterprise within the global airport network and among our leisure and business customers by anticipating their travel needs and consistently provide excellent quality products and services in response to those needs.

Products and Services
The Bliss Tearoom and gift parlour will offer an exciting array of delicious gourmet pastries and tea sandwiches, elegant gift ware and of course a wide variety of exotic, delicious teas. We also offer services that we believe would benefit our traveling clientele e.g. Internet services, gift items etc.

Tea's international flair plays a big part in the phenomenon of establishing a tea shop at an international airport.   It was influenced strongly by the fact that it is the one beverage that nearly every country on the planet can identify with in some form or the other. Steve Luttmann, director of marketing and brand development for Lipton Cold Brew Iced Tea said it best: "It's the biggest beverage after water worldwide," says Luttmann. "It's part of every culture—tea breaks down barriers. It helps people connect." Many of our baked goods are influenced by English custom of “tea-time” thus we offer scones with clotted cream and ribbon tea sandwiches....