But as I dig deeper, I found that patience and high etiquettes could grow and nurture. I believe that in the process of making the best tea and being enjoyed by guests is by doing it with the right and careful handling. (FIGURE 1) (FIGURE 2) In fact, if we observe carefully every precise and detail steps taken in the making actually help to polish our inner spiritual and patience (FIGURE 1). In today’s globalized and hectic world, without these important features, one may get lost and empty in life. Another thing I found impressive is the act of bowing to the host and second guest before sipping the tea.
EXECUTIVE SUMMARY Based in Atlanta, Georgia Teavana is committed to provide an exceptional tea experience. Teavana has entered a market that provides it with a sole opportunity to grow and become the “Starbuck of tea”. While promoting a healthy lifestyle and relaxing atmosphere in its store Teavana is also doing great business online offering customers the best quality of tea. Only those teas that are rich in flavor and superior health benefits are chosen for Teavana. As the name entails Teavana’s main objective is to be a Tea Paradise To evaluate Teavana’s progress thus far a situation analysis will be conducted.
Founded by three students, named Gerald Baldwin, Gordon Bowker and Zev Siegl, Howard Schultz took over Starbucks in 1982. He joined Starbucks connected with the vision to bring Italian coffeehouse tradition to the United States of America. Starbucks offers premium coffee beans, creates an amazing image which connects Starbucks as a synonym of coffee and conveys coffee as lifestyle to express oneself. Every store is a unique place with a wide range of products and a special homely ambience, emphasized by relaxing music and comfortable seating furniture. Furthermore, consumers can use the free wireless hotspot or meet friends in connection with an obliging team of fast, friendly and well working employees.
Made in China seems to be a staple in our society today. It’s something that we’ve become accustomed to. How about a nice cup of hot tea on a cold day or cold glass of ice tea on a hot day, rarely if ever do you think about where the tea came from or who is credited with inventing it. You just enjoy your tea. Tea is one of the many inventions and contributions that trace back to ancient Chinese culture.
These creative wedding cakes will be priced fairly that exceed the client’s needs, offering them an exceptional customer experience and value. My wedding cake business will provide employees a professional environment that nourishes their creativity, encourages employee engagement and maintain high ethical practices in a business where employees are well appreciated. Objective ● To create one of a kind online wedding cake services in Jeddah ● Affordable prices, that cater to middle and high social classes ● Create a high end website that’s easy to use and navigate ● Provide artistic, high quality and unique wedding cakes ● Create a harmonious relationship and trust with our customers ● Encourage and nourish my
1. What do you think Custom Coffee & Chocolate’s mission is? In my opinion, I think the mission of Custom Coffee & Chocolate is serving the fair, reasonable price, unique coffee and chocolate beverage for the customers. Meanwhile, Custom Coffee & Chocolate commit to fulfill the corporate social responsibility by purchasing the fair trade coffee from the coffee growers, the priced is able to provide living wages to them and they also support the local chocolate suppliers as well. Besides that, Custom Coffee & Chocolate provide a peaceful place and comfortable seat for customers to stay and relax, let them enjoy their tea-break and fully restore their energy.
It also sells a variety of coffee and tea products and licenses its trademarks through their Channel Development segmentation. As of September 30, 2012, it operated 9,405 Company-operated stores and 8,661 licensed stores. It has four segments (% of gross revenue): Americas (75%); Europe, Middle East and Africa EMEA (9%); China/Asia Pacific CAP (5%), and Channel Development (10%). (The New York Times, 2012) (Starbukcs Corporation, 2012) The business strategy of differentiation is exhibited through delivering consistence quality products and exceptional customer experience at a typically higher than average cost to customers. Customer value proposition is leveraged around serving the coffee experience into everyday lives.
By providing the most fresh and high quality products, I believe that they will be successful in attracting enough customers and be able to supply the increasing demand in this market. They will also be able to accomplish their goal of attracting tourists if they have the local market because word of mouth from the locals will bring the tourists in. The partners plan on providing funding from their own savings to cover the start-up expenses and provide a financial cushion for the beginning months of the company’s start-up. The fact that they have planned to have this cushion strengthens their plan even more because there is less of
Running Head: MARKETING Ben and Jerry’s Ice-cream 1. Ben and Jerry ice-cream is chosen as the branded product. Branded product so selected is said to be a great name in the ice-cream world. As a brand, it enjoys good name and fame amongst the ice-cream lovers. It leads to make customers highly pleased and satisfied by offering flavored ice-creams to the customers.
• The professional, courteous and well-trained automotive experts at each xpress lube center are there to help make your life easier, keep your car performing its best, and get you back on the road with a smile. • Customer participation in the service process – the customers can accompany the technician to the car to see the faults. • Simultaneity – oil changing services are created and consumed simultaneously • Perishability – unoccupied seats in the coffee house at any instant. – Unutilized time of a technician. • Intangibility – customer satisfaction due to oil change with a coffee house experience attached.