Barilla SpA (A)

1601 Words7 Pages
Executive Summary The recommendation for Barilla’s Giorgio Maggiali is to implement the JITD system. Maggiali must first convince Barilla’s employees (Sales especially) and executives that the JITD system will be a success so that Barilla can then succeed in influencing its distributors and Sales personnel to work together and implement the JITD program. The system will require the distributors to share their sales data with Barilla, who would then forecast and deliver appropriate amounts of products to the distributors at the right time in order to effectively meet demand. This will not only result in better performance in terms of time and money but also promote trust and good relations among all the partners in the supply chain. Statement of Issue Barilla SpA, an Italian pasta manufacturer, is experiencing amplified levels of inefficiencies and rising costs due to variability in demand from its distributors. The main problem addressed in this case is how Giorgio Magialli, the Director of Logistics, is to effectively implement a Just-In-Time Distribution (JITD) system, originally suggested by Magialli’s predecessor Brando Vitali, and resolving the issue of gaining control over the fluctuating demand. Barilla has a very complex distribution network including independent third party distributors and due to this complexity Barilla has been experiencing large amounts of variability in demand which are resulting in operational inefficiency and increased manufacturing, inventory and distribution costs. The proposed JITD system required the distributors to share their sales data with Barilla, who would then forecast and deliver appropriate amounts of products to the distributors at the right time in order to effectively meet demand. This was a radical change from the current and more traditional supply-chain where the distributors were not sharing any data
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