Arby's Swot

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Arby’s SWOT Analysis Apiffany LaTese Jacobs Devry University Arby’s Swot Analysis Arby’s is a place to be able to feed your hunger, with a unique tasting better than traditional fast food places. It’s place to receive something different. Arby’s is known for their slow-roasting waferly thin roast beef sandwiches and famous market fresh sandwiches and wraps, salads. Arby’s roast beef restaurants offered an innovative menu, offering guests something other than hamburgers in the newly inspired quick service segment when food service. When food service veterans Leroy and Forrest Raffel opened the first Arby’s in Boardman, Ohio July 23, 1964, customers enjoyed roast beef sandwiches, potato chips, and Texas-sized iced teas. To name their new ventures, the brothers decided on Arby’s, which stands for R.B, the initials of the Raffel Brother-although many suspects the R.B stands for roast beef. Mission Statement: To ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff, to provide at a fair price - nutritional, well-prepared meals - using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve, to thank each guest for the opportunity to serve them. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve. (Missionstatments, 2012) Arby’s strengths would be quality and friendly service. Arby’s stresses over giving customers quality, friendly fast food. Quality, is giving customers freshly thin roast beef, turkey, roast chicken and corn beef each and every times they visit (Roast beef is sliced to order). Every product is cut every morning on a sharpened clean slicer. This ensures that customers receive the food each and

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