2) Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer. Traditional Porsche customer aware of the new model, and they are not sure if the new model has the high-performance of the other model or not. And customer started to test drive the car to see if these models meet the level of their expectation of Porsche. After the trial, customer adopted the new model and remains the loyalty to Porsche because of the wonderful and enjoyable experience of performance and luxury 3) Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s? The concepts of Cultural Factors, the values of a Porsche are high and it is a want to customers, when these wants is affordable to customers, they will buy it.
As with most things, as soon as others saw the success that Henry Ford was experiencing, they set out to copy him and make their own versions of his original product. This is the time period when other car company’s start to come out such as GMC, Chevy. The more time that passes the more different, new car company’s come into the picture that are still around today, credit is due to Henry Ford for starting all this. (Sears) The original model has evolved so much. It has changed shape, size, sound, performance,
What can the Toyota marketing department do to develop advertising and marketing strategies to attain leadership in the segment? Some of the things they can do for the consumers to understand is to focus on making the 2004 Prius a “normal” car in design and feel with advantage of an HEV. Make the costumers loyal to the brand by providing better services than competitors. Create an awareness campaign to get the customers used to the product and the technology. Also make automobile magazines, bloggers and experts report about the good quality and reliability of HEVs.
Innovation within the automotive industry has brought major technological advances, leading to safer, cleaner and more affordable vehicles. If you’ve recently purchased a motorcar, the chances are it’s equipped with computerized technology designed to let you know when something is broken, a service is due, an unfastened seatbelt or even when a door isn’t shut properly. These are just a few of what we can see. Under the hood of a vehicle are spark plugs, brakes, air bags and many more. In the current time what makes a motor car depends on speed, versatility and productivity.
These ads have the power to move someone into buying whichever product they see fit for their needs and standards and there’s no better example to talk about than automobile ads. Every model of car has a unique niche to occupy in the world and people buy different models for different reasons. Someone rich who would want to show off would buy a flashy convertible sports car. A worker would use a truck to help move materials around because of how powerful the engines are. A mother with a large family would opt for a minivan for these spacy models can hold a large number of people.
For Hertz, Information technology plays the role of innovation driver. Early in Hertz’s history, the company built competitive advantage in the industry by being an innovator and an early adopter of service enhancing new technologies such as unmanned kiosks and navigation systems. However, as technology innovations become more easily accessible, new business models such as car-sharing arise, further pushing Hertz to quickly adapt to changes and put technology in the center of business strategy. 2. Modern information technologies such as the internet, mobile technologies, and RFID technologies made possible a new form of on demand car sharing service without the traditional middleman and brick and mortar offices.
For the Mazda 6, the target audience was a 30-something, car-enthusiast male so their approach to reach that audience was different, but still successful. Mazda took this target group as a collection of confident, mature, active and mechanically inclined males that want a car that is sporty and stylish. They took to the print ads (which were featured in more specialized and mature magazines) and designed ads that had a more sleek and dynamic look with the use of silver, red, and black to make them really stand out, especially against the hip- and happy-colored Protegé ads. Mazda still did a good job in reflecting the fun aspect of their car company by including quotes on their print ads that emphasized the exhilaration the car delivers and the little boy’s voiceover in their commercials. They also featured their car in newspapers, on radio channels, in the mail, and the internet to expand their message while also using nontraditional methods such as games, truck ads, publicity campaigns, and CDs to fully
They are also interested and search for more information of the Cayenne and Panamera before their purchase decision. These customers are different as these particular customers have moved into different stages of life and need a larger vehicle to accommodate their needs but still have the drive as a Porsche since they still were fast just like their coupe counterparts. On the other hand, traditional Porsche customers skip most of the decision process and jumps right into the purchase decision. 3.) Which concepts from the chapter explain why Porsche sold so many lower-prices models in the 1970’s and 1980’s?
This is added at the end, so that the audience knows which make of car they are advertising. The lighting for the advert is natural to show that it is mostly the real world and to make the advert believable. The editing is also done fairly fast-paced, to keep the action going. They wanted to keep the action going, so they could keep the audience’s attention. For the sound, you can hear natural sounds and the box breaking at the beginning of the advert, but then the sound is just the song
Electric cars are not new. They have been one of the early versions of cars and were in competition with the gas - guzzler type for use in all kinds of transport in early times. However, it lost the battle because of two factors; the invention of the electric starter by Cadillac and the start of mass production of cars by Ford. It was only recently that major car companies began developing models for the public. In spite of this development, the majority of electric cars that run on the highways are built at home using old cars and spare parts.