These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
Kudler Fine Foods Product Launch Plan Kudler Fine Foods Product Launch Plan Kudler Fine Foods provides gourmet fare to the San Diego area of California. After realizing continuous revenue increases since 1998, expansion efforts to Mexico and Spain include a new product line offering of gourmet flavored vinegars. Initial market research and competition research provided information that these areas were ignored in the gourmet food market. A wide range of market research determines success or failure when entering an unexplored market with a new product. For example, choosing the appropriate target market and communications mix when entering the gourmet market of these countries is vital to success.
Information System for Kudler Timothy Jason Grantham, Sr. University of Phoenix Business Systems BSA 310 Joseph Rezendes September 06, 2010 Information System for Kudler Kudler Fine Foods provides imported and domestic foodstuffs to the San Diego metropolitan area. The company relies on its information system to help them grow and stay competitive in an ever-growing market. The company uses the information system to track every aspect of the business. The information system that this company uses is Microsoft Access™ for creating and capturing data that is stored in their database. The database is broken down into nine different categories.
Kudler Fine Foods Introduction “Kudler Fine Foods is a very popular gourmet store that has three locations in southern California (La Jolla, Del Mar, and Encinitas)” (Virtual Organization, Apollo Group 2011). All stores carry domestic and imported goods. The main objective is to have the maximum profit in providing quality products as well as service to the consumers. KFF wants the company to have a considerable increase in growth. The company now wants to expand its services by improving its operations.
Kudler Fine Foods In 1998 the grand opening of the La Jolla, California, branch for Kudler’s Fine Foods opened and Kathy Kudler’s vision became a reality. Shortly after, two more branches opened up; one in Del Mar California, and a third in Encinitas, California. The concept of the store was to stock all kinds of ingredients for simple meals without going across the town looking for one. (Apollo Group, 2004). Because of the success of the operation, Kudler Fine Foods is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption.
Kudler Fine Foods started with one store. Since then with creating a marketing strategies and tactics they were able to expand to more stores. This also has given Kudler Fine Foods a competitive edge with their competition. Kudler Fine Foods is located in San Diego, California in the metropolitan area. Kudler Fine Food is an upscale
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