Pinkberry Essay

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Pinkberry in Brazil Country Notebook Final Project Report Submitted To: Submission Date: 24th December, 2010 Table of Contents 1 Launching Pinkberry in Brazil 1 1.1 Company Introduction 1 1.2 Locations in Brazil for Pinkberry Franchise 3 1.3 Corporate Level Strategy 4 1.4 Business Level Strategy: Product Differentiation 6 1.4.1 Global Product Planning: Strategic Alternatives 8 1.4.2 Broad Market Strategies 9 1.5 SWOT Analysis 10 1.6 INDUSTRY ANALYSIS 14 1.6.1 Industry Life Cycle 14 1.6.2 Porter’s Five Forces 15 1.6.3 Competitor Analysis 17 1.7 Marketing Plan 18 1.7.1 Segmentation 18 1.7.2 Marketing Mix 18 1.8 Supply Chain and Resource Management 21 1.9 Financial Analysis of Launching Pinkberry in Brazil 23 1.10 Consumer Insights & Yogurt Trends In Brazil 24 2 WHY BRAZIL? 25 2.1 Country diamond 25 2.2 Institutional voids 28 2.3 PESTL Analysis 29 2.4 Cultural Analysis 34 2.4.1 Background of culture 34 2.4.2 Food in Brazil 34 2.4.3 Corporate Culture in Brazil 35 2.4.4 Geert Hofstede’s cultural Dimensions: Brazil 36 3 Conclusion 38 4 AppendiX i 5 References iv Executive Summary Pinkberry is a leading brand in USA which specializes in frozen desserts. Pinkberry’s main focus has always been providing healthy and delicious menu. Pinkberry differentiates itself on the high emphasis it pays on forming close relationship between the firm and the customers. One such example is the customization they offer to the customers in their products. Pinkberry is focusing on becoming a global brand and after success in America; the brand now wants to become a global leader. For this Pinkberry is opening franchises in different parts of the world. They have already opened more than 100 outlets in USA, UK, UAE and Mexico. In this report we are providing outline of opening Pinkberry in Brazil. Since it is

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