Advertisement Assignment Essay

553 WordsNov 13, 20143 Pages
Good morning senior executives of Ferrell & Jones advertising. I am here today to present my advertising campaign for Dolce & Gabbana. The name of the Advertisement is Dolce & Gabbana. Dolce & Gabbana is a well-known Clothing brand for men. With our study and research, this brand is purchased and enjoyed by white collared men and also women. The Purpose for this Advertisement is to attract men to buy the clothing brand or to attract women to buy the brand for their partner because it shows the men in the advertisement as attractive, dominant so what they are trying to imply is if your partner is wearing this brand he will be sexy, attractive and dominant. The target audience is white collared, rich men that are in the age of 20-30. What tells me this is that in the Advertisement this is 4 men that look like they are in their 20’s to 30’s standing around a guy that is being dominant over a girl. It implies that this brand is the best brand to wear and it will make you look the best of the best. Wearing this brand will make you sexually attractive and it will attract women to you because a woman likes a man that looks dominant. The denotations of this advertisement is that all they men are standing around one man and women on the ground, some of the men are shirtless who are muscly and toned with oily skin to make their skin shiny and appealing. The connotation is saying that the perfect man is the be tanned and toned with a hairless chest and is dominant and has power and takes control over women. The advertisement cleverly uses colour and text in its message. The colours that are used are in the advertisement are white background contrasted by dark neutral colours of the foreground – the dark colours are attributed to the people in the shot. The dark colour that is used is black. Black is represented as a sexy colour in the advertisement; it also represents
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