They all have their target audience, who they have specifically designed the ad for. This is a multi billion-dollar industry and the advertisers study all the ways that they can attract the person’s attention. The premiere body scents that the AXE Company comes out with are full of sexual tenacity, which draws in men and women who see their commercials. Surely no one mentions "mating" more than marketers at Axe, the men's grooming brand whose racy advertisements promise young men that women will find them irresistible if they use their products (Newman). AXE is a body spray that is heavily advertised in today’s society.
He is a former NFL player and also appeared in several popular movies and television shows, such as “Horrible Bosses,” and “Madea’s Big Happy Family.” He presents the masculine features of abs, muscles, broad shoulders, a deep voice, and height. He is a physically attractive male with traits that represents the “perfect man” in today’s society. Furthermore, presents great confidence, as he gives eye contact to the camera throughout the whole thirty second commercial, especially when expresses his lines with a commanding voice, when he states the ladies to “Look at your man, now back to me, back to your man, now back to me”. His posture, charming tone, elegant attitude again adds to his credibility to the male and female
Young men really do appeal to this product because they want to have a great in shaped body. They also used a celebrity endorsement by using Rich Froning 2011-2012 Crossfit Games Champion. I think this was such a good choice for a celebrity endorser because five years ago the Crossfit games did not exist. So, Rich Froning was just like every other guy in the gym just working out for the joy of it. Crossfit is a brand new and up and coming competition.
Denilson Gomes “No Weed for Me” 11/7/12 Edwin and I were staggering to a nearby corner store across the street from Central High School, to buy a pack of gum because our breath reeked horribly. As we were walking we happened to stumble upon a troublesome kid named A.J. who attended school with us. “What up bro?”A.J shouted out with a smirk on his face. “What up dog?” We both responded at the same time.
This is saying that if you want to be interesting then you need to drink Dos Equis. All men want to be interesting and this ad does really well with the male need to be cool and interesting. There’s also the Statement below it saying, “Those who spend too much time shaving above the Adam’s apple have too much time”. It’s sayings like this that draw in the audience with humor and even a little bit out there showing how interesting the man is. In the ad you see three different women and all three seem to be of different ethnicities.
The world has become more accepting to homosexuals because of advertisements like these. I wonder if a homosexual male would be turned on by these pictures. When a man sees a woman we first judge looks, examining it from a homosexual’s point of view, it makes sense that they would be turned on at first glance. Bordo’s example in “Male Decorativeness in Cultural Perspective” brings light to femininity in dressing style as well as masculinity. She uses Michael Jordan as an example of his masculinity in sports and femininity in dressing style.
Old Spice, this product is advertised in print media and television. This product has devoted 75 years helping guys improve their man smells with deodorant, body wash and spray. In the ad it shows a guy sitting on a horse who has a strong muscular built frame with text stating “smell like a Man Man. I believe the best sociological term that best fits this advertisement is stereotypical values. The values, myths and messages carried inside this advertisement are built on a shared cultural understanding: the status quo.It is trying to sell an image of how society views a man and what he is suppose to smell and look like.
Paul Rand was an American Graphic Designer, best known for his corporate logos for IBM, UPS & ABC. Early into his professional career cooper worked at R/GA (an advertising agency in New York & Los Angeles) as a Creative Director. By 1995 Cooper had designed the open titles to Se7en, witch lead to a lot of critical acclaim & inspired the next generation of title/graphic Designers . According to Cooper, at the time he made the title sequence for Seven, main title sequences were behind of what was happening in print, music videos and commercials. He wanted to create main titles that were raising the bar creatively.
Focusing on explaining what makes a human male “guys” compared to “men”. In “Guys vs. Men”, Dave Barry humorously engages his readers to view males as he views them. “Guys vs. Men” is full of gender based generalizations but is done in a humorous and tactful manner. “In other words, this computer is absurdly overqualified to work for me, and yet soon, I guarantee, I will buy an even more powerful one. I won't be able to stop myself, I'm a guy.” The temptation to buy the newest installment of technology and goods seems too good for a guy to resist.
Every Man’s Battle is written by Stephen Arterburn and Fred Stoeker with Mike Yorkey. The purpose of the book is to help readers especially men overcome the sexual temptation and lust. This is one of great book to read for the men. It is reflect real problem in the world especially with some men Christians, no matter they are single, married, teenager, young or adult. The style of writing in this book consists of the examples from authors own experienced and the plans for men to overcome impurity of sexual in their life.