Ad Analysis Essay On Elements Of Ethos Pathos And Logos

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Ad Analysis Essay "I know of no safe depository of the ultimate powers of the society but the people themselves; and if we think them not enlightened enough to exercise their control with a wholesome discretion, the remedy is not to take it from them, but to inform their discretion." -- Thomas Jefferson The purpose of this assignment is to have you describe how advertising uses (or misuses) elements of ethos, pathos, or logos in its attempt to manipulate viewers like you and I. Assignment: Find one ad that uses spoken or written words or images to convey one or more messages. The ad should be preferably from the print or online media, so you can attach a copy to your essay, but you can describe the content of the TV or film…show more content…
Describe the ad in detail. Paint a vivid word picture of the ad’s images. Elements you need to discuss: what are the visual elements present? Is there text? If so, what is it? If the ad contains dialogue, what do people say to each other or the viewer? What types of compositional elements are present? How does the ad use color to attract the viewer’s attention? You could describe the ad from top to bottom, clockwise, counter clockwise, etc. If there is any text, describe what is says. 3. The majority of the essay should next discuss in separate paragraphs how the ad utilizes elements of ethos, pathos, and logos to deliver its message. To what degrees is each element present in the ad? What parts of the ad use which different elements? How do the all the elements work together get the advertiser’s point across to the viewer? Not all ads are created equal, so what element or elements predominate(s) over others? Also, what is the ad’s message? What type of appeal is the ad making? What does the ad want viewers to do? 4. Finally, and most importantly, describe how the ad combines ethos, pathos, and logos to manipulate the viewer both using emotional and logical appeals. Do they work together successfully or not to create a clear
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