A Strategic Goal and Supporting Operational Plan for Microsoft

679 Words3 Pages
Microsoft, from its infancy has been a software company. It can be considered as the mother of current computing software, from its inception creating MS-DOS, released with their personal computing partner IBM in 1981 (A History of Windows, n.d.) to its current powerhouse software suite that includes Windows and Microsoft Office. However, the landscape of personal computing is rapidly changing. The market is now filled tablets, smart phones, gaming systems etc. that help individuals accomplish a variety of tasks in business and home computing. To ensure longevity in this new landscape, Microsoft must shift its strategic plan to focus on innovative designs in both software and hardware. The Landscape Has Changed In the 1960’s and 1970’s the idea that you could communicate over long distances via a communicator, or access information and accomplish various tasks from a machine was a figment of the imaginations of Star Trek creators. But starting with the creation of the personal computer and easy to use software, our modern technology environment has rapidly changed with the way we connect with people, access information and accomplish tasks. Microsoft was on the forefront of this technology revolution, with its partnership with IBM and the successful release of computing software that made the use of computers invaluable for everyday use in business and in the home (A History of Windows, n.d.). The last decade has changed the landscape further with smart phones and tablets coming onto the market and the prevalence they are gaining in everyday personal and business use. Fidelman (2012) states that recent statistics show a major shift to mobile technologies, citing an extensive use of mobile devices connecting to corporate networks both business provided and personal mobile devices. Changing With The Landscape “Microsoft stands with one foot in the past, and its

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