Yves St. Laurent’s Opium Perfume

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Advertising is nowadays one of the most important media of the advanced world. The companies try to invent new adverts, new ways to attract the costumers attention and to sell their products. Yves St Laurent’s for example tried to sell their perfume by showing a naked woman wearing only accessories and gold sandals. The advert was very successful, but many people complained about it and Yves St Laurent’s had to take it down. The Milanese photographer Oliviero Toscani and his former client, the Italian clothing company Benetton made much more controversial ads. His shots included a sexy nun, a new born baby and a family wailing over an Aids victim. I think it’s clear to every company that some types of advertisements can be misunderstood by some groups of people. But they have to invent something new, even if they know that some people take advertisements to serious and sometimes companies go a bit too far, like Oliviero Toscani did. From my point of view the Yves St. Laurent’s Opium perfume ad is absolutely not offensive in any ways. Maybe it’s a little bit naughty. As you can see the women covers her chest with her left hand and all you can see is a very bright body. Nowadays you can see ads like this one everyday and everywhere. Many companies try to attract attention on their product by using attractive women or Hollywood stars on the cover or on the advert. I also don’t know people who would find ads like that offensive. Maybe some old people, like my grandparents or other people from the elder generation. Because fifty years ago it wasn’t very common to make adverts with women showing so much skin. But my generation actually grew up with that and we learned the facts of life in a very early age. I think Oliviero Toscani’s way of advertising very unethical! By Showing death people in a public ad he went a bit to far. But I also don’t understand why

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