Young People Are at Risk from Game Culture - Do You Agree?

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Tommy McDonald ‘Game culture is a justifiable panic. Young people are at risk from such media products’ I disagree with the statement that game culture is a justifiable panic; and that young people are at risk from such media products. In the following essay, I will be trying to prove that this statement is incorrect and that people can think for themselves without being affected by game culture. The media effects theory (hypodermic needle, cultivation and two-step theory), assumes that audiences are offended by media texts. An extract from the Newson report says: ‘The principle that what is experienced... will have some effect on some people is an established one, and is the reason why the media find it worthwhile to spend millions of pounds on advertising.’ This claims a response to the murder of James Bulger by two 10 year old boys (where they watched Chucky: Play time and were influenced by what they saw). This quote suggests that advertising giants believe that the audience react to what they see in the media, which means that they cannot miss the opportunity to use it to their advantage. They believe that the audience cannot think for themselves and will copy anything that they see on TV, in print products or even in games. Although many people believe that audiences are easily manipulated; the evidence to prove it to be correct is inconclusive. People have not found a clear and positive correlation between the media (the cause) and the action (the effect). A 2009 study focusing specifically on aggressive behaviour concluded that video game violence is not related to serious aggressive behaviour in real life Video games such as Call of Duty: Modern Warfare support this result; as Activision (the game’s developers) sell millions of copies of the game every year, yet there has not been a rise in crime that can be related back to the game, and
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