Buy This 24-Year-Old And Get His Friends Absolutely Free, By Jean Kilbourne

438 Words2 Pages
In “Buy this 24-year-old and get his friends absolutely free,” by Jean Kilbourne, the author shows that we are the target o f advertisement. It says that advertisers trick you into thinking that advertisement has no influence on you. How it does this by spending large amounts of money on commercial during events such as the super, for a chance to the kind of success that Victoria’s secret had in the 1995 Super Bowl as said by Jean Kilbourne (335). In the next paragraph its say that these ad campaigns through close to eleven months of planning and 24 thousands hours of work into ads that will have a large audience. What this does is show how football is more about advertising than actually moving the ball as Jean Kilbourne says(336). So in the next paragraph the author goes into talking about the four largest television programs that viewers watch. What this does is analyze the biggest events for both men and female viewers by targeting them with ads. Jean goes into saying that magazines, newspapers, and radio and television programs round us up and sales us to advertisement, Jean Kilbourne (336). What this does is rounds people up to be sold out to advertisement. Then in the next paragraph jean goes into saying how important advertisement is to the media as it supports 60% of magazines and 100% of electronic media. What this does is show support on how much the media needs advertisement to succeed. It says that the media has a different view of television and the radio, they view them as the filler between what they are selling. It also says that advertisement is more successful on youth and newspapers target towards an older audience, will not sale as much and therefore is put out of circulation. This shows that advertisers don’t care about who or what they’re seller as long as it gets sold. So in the next paragraph Jean goes into explaining the importance of

More about Buy This 24-Year-Old And Get His Friends Absolutely Free, By Jean Kilbourne

Open Document