Business Research Report Social Media and Marketing Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Twitter 5 Pinterest 6 Facebook 7 Recommendations 8 Conclusion 8 References 10 Executive Summary This paper presents findings that support the value and wisdom of using social media as a marketing strategy in business. Social media platforms enable brands to expand in current markets as well as become introduced in new markets. Twitter, Pinterest and Facebook are social media platforms that are widely used to promote a brand, helping to create trust and loyalty between a brand and its consumers. Twitter
1. What Functions of HRM are similar to marketing functions? How can thinking about “marketing” a company’s jobs improve the strategy focus of human resources personnel? The functions of HRM that draw similarities to marketing functions are the aspects of identification, recruitment and having the where with all to be able to make great choices on perspective personnel. In order to correctly carry out these actions it takes being able to present these functions in a way that the consumers can grasp and have a strong urge to want to be a part of the company that is being presented.
This information is valuable in enhancing your advertising to better reach your concentrate on group. Customer Fulfilment is a great technique which gets to present clients as well as potential buyers in your potential audiences. Assess do it again income to see if present clients are buying more of their products after Coca-Cola’s marketing have begun. Creating a positive marketing concept can also immediate present clients to feel a sense of guarantee in their company that can result
Promotion mix is also used to encourage customers that the product is better than competing products and to remind customers about why they may want to buy it. It can also be used for attracting new customers, creating an image, increase sales, encourage customer loyalty, create awareness and also reassure new customers. Reference: http://www.tutor2u.net/business/marketing/promotion_mix.asp Communication
A corporation’s culture is comparable to a person’s personality. The culture supplies direction, meaning, and is the basis for action. The way that personality persuades the action of a person, the shared values and beliefs among a company’s members persuades the actions and opinions within the corporation (Pearce & Robinson, 2004, p. 345). Wells Fargo’s new strategy will have a positive effect on the leadership and culture of the company and the stakeholders. Employees enjoy being allowed to take risks because it makes them feel and believe like their opinion matter.
This has the benefits of setting the companies goals toward certain consumers. McBride Financial could expand their business to meet the growing demand of a great financial company that on the consumers side. With the growing demand for better loan options availability McBride Financial could research the market for more wide range of loans they will be able to offer to the consumers. "Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets."
Upon completion of selecting the best idea, Ziba then works on building the relationship between the product, producer, and consumer as well as enhance the “customer experience”. They do this through the use of trend analysis and synthesis application. Where they sync not just the product, consumer and supplie, but also placing it in the right market at the right time. 2) Ziba’s success is greatly based on the foundation of their deep understanding their customers before designing their products. They don’t only focus on the surface elements of consumers but they tend to look deeper into how they feel , how they think, their morals and values.
It is critically important to be profitable as well as operate with honesty and integrity. The company believes that it is important to share the profit with the people in the organization because they participate in the company’s success to make it successful. 2. SWOT Analysis STRENGTH i. Distinctive products ii.
1. Polishing the corporate image To Johnson & Johnson is an instrument in their long-term growth and viability. It is a matter of enlightened self-interest. These altruistic actions that the company took bolsters its business objectives and corporate image. A good corporate image for Johnson & Johnson can be priceless in any number of situations.
THE LAW OF PERCEPTION. Marketing is not a battle of products; it's a battle of perceptions. I agree with this law because your customers' perceptions are key to the success of the company. In order to succeed you must market and carry out your business in a manner that will increase brand/market awareness and make a positive impression on your customers' perceptions. 5.