Whole Foods Case Study

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Case Study: Whole Foods Market in 2008: Vision, Core Values, and the Strategy Mike Wilson Table of Contents 1. Strategic Elements 2. SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats 3. Financial Performance during 2000-2007 4. Major Issues at hand Strategic Elements Mission Statement Whole Foods defines its mission in terms of “Whole Foods, Whole People, Whole Planet,” incorporating the highest quality, least processed, unadulterated foods with a decentralized, self-directed team culture and a commitment to helping to take care of the world through active support of organic farming and assisting its global neighbors through its Whole Planet Foundation’s micro-lending operations and support food banks, neighborhood event sponsorships and donations to local non-profit groups. • Overall, the company’s community giving well exceeds 5% of its total net profits each year. Core Values • Selling the Highest Quality Natural and Organic Products Available • Satisfying and Delighting Our Customers • Supporting Team Member Happiness and Excellence • Creating Wealth Through Profits & Growth • Caring about our Communities & Our Environment • Creating ongoing win-win partnerships with our supplier Innovation and experimentation occur at the store level, as managers are permitted to choose up to 10% of store items, allowing stores to cater to local tastes and availability • During the changes in strategic initiatives, it is also important for the company to keep Whole Foods Market’s mission and its brand value intact. The chain is known for its high standards, quality, and ethical practices; this image is at stake when any changes in brand or reputation are made. It is of utmost importance to balance the positioning in order to increase awareness and sales, but at the same time avoid diminishing the brand
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