Employees are encouraged to participate in community activities where they live and work. The company itself has made a commitment of sustainability by offering many organic products with very little packaging and by offering a credit of $.05 per re-usable bag the customers bring with them. They also participate in fund raising opportunities for non-profit organizations and by offering donations to local charities. Their mission is to eliminate hunger, promote good nutrition and educate children (“Lowes Foods,” 2010). By participating in community activities, Lowes Foods is able to give back to the communities that they serve.
If the company wants to be successful, the store must decide what market the product will thrive in, what the competition is and how to market the product given the retailer’s available resources (Marketing considerations for small-scale specialty food producers, 2007). With Kudler Fine Foods’ emphasis on gourmet items, they have created a niche market for their products. Niche marketing allows companies to target a very specific audience and to give them exactly what they want or need (Levinson & Lautenslager, 2005). By conducting market research, Kudler Fine Foods can narrow in on the wants and needs of its customers. Market research is not something a company should do on its own.
RUNNING HEADER: OPERATIONS MANAGEMENT Operations Management University of Phoenix MBA 502 Table of Contents Introduction 3 Kudler Business Processes 4 Figure1. Management Responsibilities of Operational Processes 4 Supply Chain 7 Quality Control and Performance Standards 9 Conclusion 10 References 11 Introduction Kudler Fine Foods is an upscale specialty food store located in the San Diego, Metropolitan area, founded in 1998 by Kathy Kudler. Its mission is to provide customers with the finest selection of foodstuffs, wines and related needs in an unparalleled environment (University of Phoenix, 2008). In keeping with its mission, Kudler has decided to start contracting with growers of organic produce.
Kudler Fine Foods Vision Statement According to Lucas (1998), a vision statement must be the driving force of a company. The proposed new vision statement for KFF is as follows: Kudler Fine Foods will provide fresh, gourmet foods and fine wines at reasonable prices to discriminating customers. Kudler Fine Foods Values Statement The company values statement should impose a set of fundamental and strategically sound beliefs on a broad group of people, according to Lencioni (2002). The proposed new values statement for KFF is as follows: Kudler Fine Foods will only use the finest organic ingredients purchased from local farmers whenever possible. We will use only the freshest products without unnecessary additives in our products.
Last the innovation, technology, social, and demographics will be included. Sustainability of the Market Kudler Fine Foods (KFF) is a growing company with quality products. According to Kudler, their mission is to “provide this service because we "shop the world" for our products; purchase only
Each store has the very best selection of goods whether they are domestic or imported to suit the needs of each of its valuable customers. Kudler Fine Foods prides itself on being stocked with fresh meat, fresh seafood, hand made baked goods and pastries, fresh fruits and vegetables, and clean and wide ranging deli and dairy commodities (Kudler Virtual Organization, 2011). Kudler Fine Foods marketing objectives are intended to amplify it's services in bringing nothing but the best products to its intended target market. Kudler Fine Foods plans for their
Kudler Fine Foods Marketing Research Kudler Fine Foods is an upscale specialty food store with three locations in the San Diego Metropolitan area. The stores are stocked with a broad selection of only the finest products including produce, pastry, meat, seafood, and many other products not commonly found at your local supermarket. Founded in 1998 by a gourmet cook enthusiast that had difficulty in locating and purchasing the needed ingredients for a gourmet meal, Kathy Kudler has seen great success in a short period of time. Kudler Fine Foods is currently developing a marketing strategy and tactics to help identify areas of improvement and continued growth. This paper will discuss the importance of market research that includes a competitive
Environmental Analysis External and Internal Environmental Analysis Hope Key University of Phoenix STR/581 January 30, 2012 Rod Wells Kudler Fine Foods Kudler Fine Foods (KFF) was found by Kathy Kudler in 1998. Kathy had a desire for gourmet foods but in the area she lived in it did not have a variety of products to choose from to prepare gourmet meals. Kathy decided to open a grocery store that offers organic produce, cheese, meats, and wine. KFF is known for its gourmet cooking and providing fresh organic produce high in quality. KFF is appreciated for quality customer service and fairness to employees.
The generic strategy is the main ideal about how Kudler Fine Foods can best challenge in the marketplace. The ideal of Kudler Fine Foods is to have a one-stop shopping experience for the finest meats, cheeses, organic foods and ingredients, and wines at sensible prices. Kudler Fine Foods will not pursue the strategy of the lowest cost leader in the area because of its gourmet and organic foods, wine selections, and different services they provide. As an alternative Kudler Fine Foods will emphases on producing and marketing its products and services through differentiation. Achievement of this plan will involve Kudler Fine Foods possessing good marketing abilities, innovative skill, support of the stakeholders, and a reputation for quality in the
Instead the company uses the money that would go to advertising to encourage employees to be courteous, clean, and proficient and food preparation. As mentioned early Five Guys ensures their employees performance by conducting two audits every week. Five Guys collects 1.5 from all of its franchises and gives bonuses to the crews that receive the highest score on the weekly audits (Welch, 2010). In closing, this paper has determined how Five Guys’ philosophy sets it apart from other fast-food chains. Then, the original values for the start-up company and how it remains strong today was analyzed.