Unit 11 D2 analyse how monitoring and evaluating customer service can improve customer service for the customer, the organisation and the employee. Introduction In this assignment I am going to analyse how monitoring and evaluating customer service can help the organisation to improve customer service to the customer and employees. Also to evaluate the benefits and drawbacks of customer service and why is it good or bad? What is effective customer service? Effective customer service is the customer’s complete experience, when they enter the company or even enter the website to the after sales service such as refund and exchange and customer service means providing services to customers who are delighted and find the information useful.
Task 2 – (This question provides evidence for grading criteria P2 & M1) Evaluate the benefits and importance of customer loyalty. Identify and apply the importance of relationship marketing. Ans: - Customer loyalty can be defined as the strength of the relationship between an individual's relative attitude and repeat patronage with a supplier. It is a self-reinforcing system in which the company delivers superior value consistently to find and keep high-quality customers, (and, where applicable, employees). The economic benefits of high customer loyalty are measurable.
It would be beneficial to have him take the What Time of Day am I Most Productive survey to see if his poor decision making is based on his ability to focus. The characteristics of the employees make up the characteristic of the company, and both of these are a direct reflection of their leadership. Keeping employees happy is a key element to success, as noted in (Robbins & Judge, 2011), “Therefore, companies implement programs; such as piece-rate pay where workers are paid a fixed sum for each unit production completed”. It is imperative that a company can attract and retain a skilled workforce. Ensuring that their compensation is competitive with the market and valuing the employee’s opinions are just two ways to accomplish this.
“Motivating Employees” is a book about how employee motivation is driven by companies that invest and grow their employees. One of the most important traits of highly effective and successful companies is that employees are happy and have fun at work. Leadership is not assaulting your employees, but to lead your employees you need to motivate by using caring, inspiring, empowering, teaching, growing, investing and your employees will follow and want to contribute. Assaulting as in forcing, criticizing, and bossing your employees around will not only wear them down and unmotivated them but it will exhaust the boss as well. This book is a great resource for my paper because it supports that leaders grow their employees and make them happy.
A successful business creates a SWOTT analysis to improve business decision making and identify high-level performance areas as well as any other area needing improvement. A SWOTT analysis looks at the positive and negative in the business and helps to overcome any problem areas. Strengths and weaknesses are internal forces within the business that can be controlled and changed in most circumstances. Strategy is one internal force that can be changed when necessary. In this instance the business focuses on customers in a one-on-one setting or in small groups to allow them to feel special and treated with high priority.
Competitors – they will be only interested if the Business means “ASDA” is not doing so well as this will mean more business for them , because they are offering the same services within the same area. They can use the financial statement of “ASDA” as a “bench mark” for their own performance. Owners- they are the most important stakeholders, because they have established the business and they devoted a lot of their time for the company success. They are the stakeholders, who have the higher interest for the business to raise on profit and value. Employees and Managers- their interest is that the company provides them with decent live hood.
Job Redesign and Workplace Rewards Assessment Angel Ralston PSY/320 November 19, 2012 Debra Julian Abstract. Motivation with-in an organization is crucial to the success of the organization and the personal success of the employee. Understanding the process in which an organization sets goals, gives rewards, performs employee evaluations can make an organization grow as well as keep up a good performance reputation. Setting goals can have an impact on workplace productivity in a positive and a negative way. Rewards that are given for quality performance helps an individual be able to assess themselves, helping them be able to have job satisfaction along with personal growth.
Describe the main characteristics of typical customers that you deal with. Identify what impresses your customer and what annoys your customers. Identify who’s who and who does what to deliver customer service in your organisation. Describe the kinds of information you need to give good customer service to customers. Unit Ref.
The best forms of motivation focus on what the employees deem to be important. Many organizations find that flexibility in job design increases an employee’s longevity with the organization, improves productivity and betters morale ("Reference for Business; Encyclopedia of Business", 2012). Some methods of motivation include empowerment; creativity and innovation; learning; quality of life; monetary incentives; and other incentives ("Reference for Business; Encyclopedia of Business", 2012). Empowerment means giving employees more responsibility and decision making authority so they can feel control over the tasks they are held responsible for and better equips them to carry out those tasks ("Reference for Business; Encyclopedia of Business", 2012). Creativity and Innovation gives employees the opportunity to use their ideas to improve a job, product, or service ("Reference for Business; Encyclopedia of Business", 2012).
Using what you've learned from the interview and your research, analyze the customer service environment at this company. How can customer service be improved? What are your recommendations to this company based on what you've learned? One of the major characteristics of a retailing business is direct contact with the ultimate consumers. There are so many factors that make retailing business a success.