Walt Disney Case

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A Strategic Business Analysis Presented by Table of Contents Introduction Company Background Purpose of Strategic Management Company Mission Statement Objectives Strategies Internal Audit Strengths Weaknesses Internal Factor Evaluation (IFE) Matrix External Audit Opportunities Threats External Factor Evaluation (EFE) Matrix Strategic Analysis Strenghts-Weaknesses-Oppurtunities-Threats (SWOT) Matrix 3 3 3 4 4 4 4 4 6 7 7 7 8 10 10 10 Strategic Position and Action Evaluation (SPACE) Matrix Grand Strategy Matrix Internal-External (I-E) Matrix Quantitative Strategic Planning Matrix (QSPM) Recommendations Mission Statement Short-term Goals Long-term Goals Implementation Sources 12 15 15 16 19 19 19 20 20 23 2 Introduction Company Background When brothers Walt and Roy Disney moved to Los Angeles in 1923, they went there to sell their cartoons and animated shorts. One could only dream that their name would one day be synonymous with entertainment worldwide. But then again, that is how The Walt Disney Company has made their fortunes over the last several decades: making “dreams” come true. The Disney brothers began creating countless cartoons (some successful and others not so much), and in 1928, introduced Mickey Mouse to the world in the animated short, Steamboat Willie—widely described as the first animated film to be synchronized with post-produced music. The Mickey Mouse character gained enormous popularity, and Walt and Roy enjoyed incredible success thereafter with feature films both related and unrelated to the Mickey Mouse character. The Walt Disney Company produced several of its animated classics throughout the 1940s such as Pinocchio, Fantasia, Dumbo, and Bambi; and in 1955, Disneyland opened its doors as the Disney brother’s first amusement park. In 1966, Walt Disney died leaving Roy as the new President, CEO, and Chairman of the

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