Walt Disney Analysis

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Walt Disney Analysis: Known informally as "The Magic Kingdom," Disney traces its roots to before The Great Depression, with cartoonist Walt Disney and his brother Roy. Together, they founded the company in 1923 as a cartoon studio operating in their uncle's garage. Five years later, Disney would release the cartoon Steamboat Willie, starring Mickey Mouse. Today, Disney is a multimedia powerhouse with global operations that include television networks, a movie studio, theme parks, and the world's largest and most lucrative library of licensed brands. Disney imprints were responsible for $37.5 billion in retail sales last year, magazine License! Global reports, more than triple the output of second-place Iconix Brand Group Today, we”ll look at Walt Disney Co. (NYSE:DIS). You know it’s a diversified entertaiment conglomerate, but how diversified is it? The company’s Media Networks segment includes TV production and networks (including ABC and ESPN); 46 owned radio stations; and Disney-branded Internet Web site businesses, as well as Club Penguin. The Parks and Resorts segment owns and operates … well, you know. It also includes Disney Vacation Club, Disney Cruise Line and ESPN Zone facilities. The Studio Entertainment makes movies, music and live stage plays. The Consumer Products segment licenses Disney characters, and visual and literary properties to manufacturers, retailers, show promoters and publishers; and publishes books and magazines. The key driving factor regarding Disney is the economy. However, because the company is so diversified, certain segments do worse than others in hard times, and others are able to hold their own. On the movie side, the purchases of Pixar and Marvel Studios really drive company revenues. These two premium studios execute flawlessly — none of their films have ever lost money and, in fact, recently have been outrageously

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