This case studies the Disney Company and its target market. Disney started off only focusing on younger children. However, when Bob Iger took over, he changed Disney movies and shows to suit teens and even adults by purchasing Pixar. Pixar revitalized Disney's animation business. Disney had its first PG-13 movie and introduced Hannah Montana, High School Musical and the Jonas Brothers that reached out to the tween girl market.
It became a modest hit in the U.S however topped the music charts in the U.K. More songs followed which included ‘Lonely Teardrops’ that also topped the charts and ‘All I Could Do Was Cry’. Berry decided to use all his profits from his the success of his songs into producing. He found out about ‘The Miracles’ in 1957 and after that he started making a portfolio of popular artists. He borrowed a loan from his family and founded R&B label Tamla Records. Soon Motown became a successful independent company that recorded some of the most successful groups and songs such as ‘The Supremes’, ‘Stevie Wonder’, ‘Four Tops’, ‘Martha and Vandellas’, ‘Marvin Gaye’, Jr. Walker & the All-Stars’, ‘Michael Jackson’ and ‘Smokey Robinson’.
He was the original voice of Mickey Mouse, perhaps the most successful cartoon character of all time. It’s hard to imagine that such great films such as Pinocchio, Fantasia, Bambi, Snow White and the Seven Dwarfs, Alice in Wonderland, Dumbo and Peter Pan were created by the man himself back in the 1930’s and 1940’s. He created Disneyland and Disneyworld, one of the world’s first theme parks, for children and adults to enjoy together. The Walt Disney Company today has annual revenue of $35 billion dollars. Walt has been awarded 26 Academy Awards out of 59 nominations.
The attractions of Disneyland continued to grow, and are still growing. A. New rides and attractions were added every few years. B. Walt’s ideas grew along with his success 1. The Matterhorn was built in 1959, as the world's first tubular-tracked steel roller coaster a. Tiki Room in 1963.
After World War II, the company again faced with serious financial problem. Instead of spending several years on one full-length animated film, Walt decided to make movies that mixed live action with animation to generate quick income. In 1950, Disney launched its first TV special, One Hour in Wonderland after its successful diversification to the creation of the Walt Disney Music Company to control Disney’s music copyrights. With Disney’s rapid growth, it entered live-action movie production and, by 1965, produced three films per year on average. The huge number of “first” that the company achieved was definitely a result of Walt Disney’s strategy of constant innovations and ongoing creativity.
The Walt Disney Company was founded by Walt and Roy Disney in 1923. Since then, the company has transformed into the world's largest media and entertainment conglomerate. Disney is affiliated with various motion picture companies giving them ability to diversify internationally. Its ability to diversify enables them to survive through multiple recessions making them one of the world’s most robust entertainment companies. Disney’s value chain is comprised of four primary segments.
Case Study The Walt Disney Company’s Yen Financing Alexandra Molnár Laure Vigneron Manuel Aguilee Pimprapai Lertamornkitti Pranav Goyal Executive Summary Walt Disney, an American leisure and entertainment company, receives royalty payment from Tokyo Disneyland every year. The royalties were denominated in yen and were constantly growing and becoming significant for the company (8 billion Yen in 1984, with 10-20% projected growth). However, the depreciation of the yen against the dollar could incur the risk of devaluation on the royalties to be received, indicating that Walt Disney should perform hedging. Different solutions are available. First is to (1) buy options to sell yens for dollars or to buy dollars with yen.
They have expanded its markets to include more “adult” segments (ABC, ESPN, Hulu, Miramax Film) in addition to their “children’s” brands (Disneyland, Disney Store). Mission Statement Disney’s mission statement is as follows: “The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." Since Disney already is one of the world’s leading producers and providers of entertainment and information with revenues in 2012 of $42.3 billion, they could update their mission statement to say that they strive to be the leader of entertainment and information. They also seem to discuss more about the entertainment side of the business so the information side should be discussed in the statement more as well.
From 1972 to 1982 Nike relied mostly on print advertising in highly vertical publications including track and field news. It was not until 1982 when Nike aired its first national television ad and in 1990, they earned an Emmy Award twice for best commercials. Nike lures customers with marketing around their brand image which is attained by their distinctive logo know as the “ Nike Swoosh” and the now famous slogan “ Just Do It” which was chosen as one of the top 5 ad slogans of the 20th century. Whereas, Adidas marketing strategy isn’t as good as Nike’s, they are starting to go in the right direction. They are using more sports celebrities to sponsor their apparel.
.................................. 4 III. Conclusion and Solution........................................................................................................................ 4 1|Page I. Introduction After the successful formula of Walt Disney Company in the amusement park business, and the success stories of the Disney theme parks in USA (first opened in 1955 and second in 1970) and Japan (in 1983), in 1986 Walt Disney decided to open its first location in Europe. For this the Company chose Paris, France, the self-proclaimed capital of high culture and style. Many asked the question of “Why did they pick Paris?” as it seemed that since the very beginning the EuroDisney World in Paris was far from reaching the expected success and fame that that park enjoyed in USA and Japan.