Walt Disney: Building Options for Mickey Mouse

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Walt Disney: building options for Mickey Mouse Walt Disney: building options for Mickey Mouse Lisbon, 13th October 2011 Lisbon, 13th October 2011 Introduction The Walt Disney Company has a prestigious history started on October 16, 1923 as the Disney Brothers Cartoon Studio, a joint venture between Walt Disney and his brother, Roy. Three years later the company had produced two movies and purchased a studio in Hollywood. By 1932, the Disney Company won its first Academy Award for Best Cartoon, for the Silly Symphony. The year of 1934 was marked by the production of Disney's first full-length feature film, “Snow White and the Seven Dwarfs”, which released in 1937 and became the highest grossing film of its time. But afterwards, the expenses of production caused difficulties with the next few animated films. With the advent of World War II the production of films as the Walt Disney Company contributed with its skills to the war effort. After the war it was difficult for the company to pick up where it had left off, but in 1950 the company proved a turning point with the production of its first live-action film, “Treasure Island” and another animated film, “Cinderella”. In that time period, Disney also began several television series. In 1955 opened the first California Disney theme park, Disneyland. Disney continued its rise in popularity, and survived even the death of its founder in 1966. His brother Roy took over supervision at that time, and then was succeeded by an executive team in 1971. In 1983, Disney went international with the opening of Tokyo Disneyland. In the past few decades, Disney has moved into a wider market, beginning The Disney Channel on cable and establishing subdivisions such as Touchstone Pictures to produce films other than the usual family-oriented fare, gaining a firmer footing on a broader range. In the 1970s and 1980s,

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