Discussion Case: A Brawl in Mickey’s Backyard Outside City Hall in Anaheim, California—home to the theme park Disneyland—dozens of protestors gathered in August 2007 to stage a skit. Wearing costumes to emphasize their point, activists playing “Mickey Mouse” and the “evil queen” ordered a group of “Disney workers” to “get out of town.” The amateur actors were there to tell the city council in a dramatic fashion that they supported a developer’s plan to build affordable housing near the world-famous theme park—a plan that Disney opposed. “They want to make money, but they don’t care about the employees,” said Gabriel de la Cruz, a banquet server at Disneyland. De la Cruz lived in a crowded one-bedroom apartment near the park with his wife and two teenage children. “Rent is too high,” he said.
Other exhibits included “We the People,” depicting the immigrant experience at Ellis Island and “Enterprise,” a factory town featuring a high-speed thrill attraction called the “Industrial Revolution.” Disney officials predominantly sold the park on its economic benefits to the local area, stating that the park would directly generate about 3,000 permanent jobs11 along with 16,000 jobs indirectly.12 Around the park the company would develop resort hotels, an RV park, a 27-hole public golf course, a commercial complex with retail and office space, and 2,300 homes.13 Disney projected $169 million in tax revenues for the first ten years after the park opened in 1998, and nearly $2 billion over its first 30 years.14 In addition, Disney would donate land for schools and a library, and reserve up to 40 percent green space as a buffer around the core recreational area. 3. As he told a Washington Post reporter, “This is the one idea I’ve heard that is, in corporate locker room talk, what’s known as a no-brainer.”2 The idea of building an American history theme park originated in 1991 when Eisner and other Disney executives attended a meeting at Colonial Williamsburg in southeastern Virginia. 4. On November 10, the Washington Post ran the first full news story headlined “Disney Plans Theme Park Here; Haymarket, VA: Project
This case studies the Disney Company and its target market. Disney started off only focusing on younger children. However, when Bob Iger took over, he changed Disney movies and shows to suit teens and even adults by purchasing Pixar. Pixar revitalized Disney's animation business. Disney had its first PG-13 movie and introduced Hannah Montana, High School Musical and the Jonas Brothers that reached out to the tween girl market.
The lagging performance of Disney movies in the 2000’s combined with the combination of the outstanding performance of Pixar films left Disney with a decision to make: to purchase Pixar or to continue with their current partnership? Brief history of the firms: Walt Disney began his company in the 1930’s, and it was not long before he had created the first ever animated feature film. The 1934 release of Snow White and the Seven Dwarfs was the movie that set the standard for Disney, both because it was the first movie of its kind technologically, but also because it was the first time that Disney stocked store shelves with memorabilia around the time of the film’s release. This move would become a trademark of Disney operations. As the firm grew, generating ancillary revenues based on their movies became vital to the success of the company.
Before the age of 50, Alan had already won eight Academy awards and Four Grammys. His scores for Aladdin, The Little Mermaid, Pocahontas and Beauty and the Beast had won him each two Academy Awards. The scores that he had written for the Walt Disney Animated films of the 1990’s as well as his success on the Broad way stage have some crediting him with the return of both genres. Alan is the second most awarded Oscar winner in the music category. Menken had written several shows that were successful played and showcased, but was unsuccessful in producing it to the media.
Berry Gordy was an American record producer and songwriter. His claim to fame was the establishment of the renowned Motown record label and its affiliates. Motown became one of the most eminent music companies in the history of the U.S. Berry Gordy was born on 28th November 1929 in Detroit, Michigan and was the seventh child in a middle class family of Berry Gordy Sr. Berry’s siblings were all educated citizens however Berry wanted to become very rich very quickly so decided to drop out of school and become a professional boxer. He got interested in music by writing songs and soon opened the 3D Record Mart which was a store that featured jazz music. Unfortunately this venture was not successful.
Unfortunately, as we grow older, we lose that imagination. One man in particular, was not only able to keep his dreams and adventures alive, he found a way to share it with the world. He goes by the name of Walt Disney. With his imagination, Walt Disney created a company that brought forth so many wonderful movies, TV shows, and amusement parks. When we were kids, we did not dare lie because we all saw what happened to Pinocchio, maybe following a rabbit into a hole crossed our mind hoping we would be like Alice, or fly to Neverland, never growing up with Peter Pan.
You will see that Six Flags has sixteen roller coasters and Disneyland has only three. That is a one to five roller coaster ratio, so not only are there more rides but there also will be enough options to support the amount of students going to keep lines at even lengths. So if you want to just hang out for a bit you can and when you are ready to ride, they are ready with half the size of the lines at Disneyland. The rides at Magic Mountain are not only faster but also bigger and taller. They have countless rides that can count as a signature roller coaster while Disneyland has only Space Mountain or California’s Screamin’ to compensate.
Euro Disney Management Successes and Failures Until 1992, the Walt Disney Company had experienced nothing but success in the theme park business. It’s first park, Disneyland, opened in Anaheim, California in 1955. Its theme song, “It’s a Small World After All,” promoted an idealized vision of America embellished with reassuring glimpses of exotic cultures all calculated to promote heart heartwarming feelings about living together as one happy family. The park was also filled with Disney characters that everyone knew from the cartoons and comic books that were on hand to entertain the guests and direct them to the endless supply of Disney merchandise. In the 1970s, the triumph was repeated in Florida, and in 1983, Disney proved they could go international with the opening of Tokyo Disney.
Disney calls its place the Disney’s California Adventure; the rides are designed for young kids to enjoy. They offer a total of 87 rides and attractions in Disneyland California Adventure. There are five rides that focus more on the adult thrill seeking person. At Disneyland are high-speed roller coasters, the drop ride and the