Wal-Mart is in you community for only one reason, to make a profit. It does not matter if that profit comes at a cost of other businesses; it is still called capitalism and it will have an impact on the economy. You may believe that Wal-Mart is, at least partially, to blame for the change in our life styles, or you may believe Wal-Mart is just catering to our new market demands. Some wonder if Wal-Mart is friend or foe of the community. That all depends on which side of the fence you are
We thought that Product Innovation was the most important key success factor along with quality, and global strategy. We didn’t think that cost competitiveness was that important because Nike, Under Armour, and Adidas aren’t a best cost provider in fact they seem to be a differentiated provider. We believed that Under Armour was better than the other companies in product innovation because of all their advanced moisture-wicking fabric. Global strategy was also really important to us because that company has to focus on other countries besides the one that it is in. And with Under Armour struggling with their sales revenue in foreign countries we gave them a nine compared to Nike that we felt was a ten because a lot of their revenue comes from other countries.
Kudler may not have the resources to launch advertising for the company because problems have occurred because of the lack of experience to the target market. Kudler needs a target market to allow the company to focus on marketing dollars and brand communication on a exact markets that is more likely to buy from than or other markets. This is a much more reasonable and efficient, and successful way to make potential clients and generate business. Kudler chain of stores makes them a distinguished factor in the market. This is why a lack of customers will have a huge affect on the growth of the company because of the decrease of the sales in the
“Franchising emerged as a business model that would allow Mad Science to expand without requiring substantial investment”. (P.563 Case B-4 The Mad Science Group) For example, one of the greatest challenges for a new company expanding its market in a new country is considered a lack of understanding of the local culture. However, franchising provides a good way to reduce this shortcoming because it uses the already established experience of the franchisors – usually are local people. in different countries, local culture is always considered as a big problem for the company because. However, franchise will be a good way to reduce those cultural risks, because franchisors are always local people.
Grocery stores are in competition with smaller markets like Kudlers and Whole Foods. If the brand name grocery stores like Ralphs and Vons did not offer organic and specialty items, the market structure of Kudler Fine Foods would differ. This market structure positively affected Kudler because there was no barrier to entrance within the quality foods market. What negatively affects the company with this market structure is that they are compared to big companies who are able to supply some of these rare items at a more competitive price. One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base.
A monopolistic Competition market has many sellers and provides good substitutes but differentiates their products from other companies. The nature of competition in a monopolistic market focuses on marketing, special features and pricing (Colander, 2010). Kudler Fine Foods has only a few competitors in the market that offers the same products and service to its customers. This market structure has negative and positive effects. A positive effect of Kudler Fine Foods in a monopolistic market structure is that they lead in the market and can increase competition between companies and make massive profits by setting higher prices (Colander, 2010).
The author fails to take other opponents of Natural’s Way into consideration. Thus, it is very likely that competitiveness in healthy food markets in P is tremendous sharp, while Natural’s Way has no advantages to outweigh its opponents to fire for a success battle. If that is the case, a new store in P, just as the author claimed, might not be a sensible decision, though healthy food and related healthy products are badly needed in
They would not be able to provide that exclusivity niche businesses can because they sell an array of niches instead of just one. Businesses like Urban Outfitters are niche businesses that sell a broad selection of unique products but only supply each store with a limited quantity to assure customers with being able to have that feeling of owning a one-of-a-kind piece. This increases their products demand and guarantees customers to have a differentiation. Businesses like Wal-Mart and Sears cannot project a counterculture image because producing merchandise in high volumes eliminates the exclusivity and uniqueness of the merchandise, which is what allures customers to the items Urban Outfitters, produces in the first place. Without that alluring feature of being “special” and everyone not having the item, the item may not even be successful.
Another reason people like to defend Wal-Mart is because they have better prices than most everyone else which is easier on peoples wallets. Wal-Mart has become such a household name that most people will shop there without checking out other business when they realistically could be spending a little extra pocket change and helping their economy and help control this giant corporation. The savings people get are on account of cheap foreign goods that aren’t as good as American goods and people don’t realize it because they just remember the good deals. In my opinion there aren’t any other reasons to defend
Cost advantage also contributes to success in what could be considered a mature industry. The overhead for Ebay is extremely low, Amazon on the other hand could show tremendous profit if it did not reinvest in infrastructure (need to discuss this point w/ Derron, he seemed to think differently here) Concept #3 – Dynamic capabilities (Ch 8 pg 227) the e-commerce industry provides the ability to “integrate, build, and reconfigure internal and external competences to address rapidly changing environments.” The fact that Ebay and Amazon primarily do not have brick and mortar locations provide flexibility to adapt to reconfigure its resources. Ebay and Amazon were essentially brought about by the “need” concept for e-commerce across the globe. 2. What are the key drivers of profitability in eBay’s business model?