The Mad Science Group

1353 Words6 Pages
Student Name: Shuang, Song Student ID: 3301728 Introduction of The Mad Science Group: The Mad Science Group was established in Montreal, Quebec in 1985 by the brothers Ariel and Ron Shlien. “Mad Science is a leading science enrichment provider” that “deliver unique, hands-on science experiences for children that are as entertaining as they are educational”. (Madscience) This Group developed the following three individual strategies to help the company expand: franchising; getting benefit from NAFTA; and learning cultural issue. The major markets of Mad Science are Canada and the United States. As a result of the growth of the Group, the senior management team is thinking to develop a market in Mexico. Strategies: Franchising is one of the expansion strategies that the Mad Science Group is adopting. Put definition. P303 This strategy brings many advantages and disadvantages to the company. “Franchising emerged as a business model that would allow Mad Science to expand without requiring substantial investment”. (P.563 Case B-4 The Mad Science Group) For example, one of the greatest challenges for a new company expanding its market in a new country is considered a lack of understanding of the local culture. However, franchising provides a good way to reduce this shortcoming because it uses the already established experience of the franchisors – usually are local people. in different countries, local culture is always considered as a big problem for the company because. However, franchise will be a good way to reduce those cultural risks, because franchisors are always local people. Therefore, the system quality will be increased and communication will be easy. Franchising also could be a risk for Mad Science Group, such as franchisor failure and franchisee failure. When franchisor does not honesty and does not provide good services to

More about The Mad Science Group

Open Document