Urban Outfitters Essay

1000 Words4 Pages
A trendy, counterculture image is being known for producing products that are different and one-of-a-kind. Sears or Wal-Mart cannot effectively create a trendy counterculture image because they produce goods on a high volume and low profit scale. They produce their products in large, uniform quantities for a low price. The mass production of businesses like Sears and Wal-Mart make possessing a counterculture image unachievable. They would not be able to provide that exclusivity niche businesses can because they sell an array of niches instead of just one. Businesses like Urban Outfitters are niche businesses that sell a broad selection of unique products but only supply each store with a limited quantity to assure customers with being able to have that feeling of owning a one-of-a-kind piece. This increases their products demand and guarantees customers to have a differentiation. Businesses like Wal-Mart and Sears cannot project a counterculture image because producing merchandise in high volumes eliminates the exclusivity and uniqueness of the merchandise, which is what allures customers to the items Urban Outfitters, produces in the first place. Without that alluring feature of being “special” and everyone not having the item, the item may not even be successful. Big Box stores would not be able to sell merchandise identical to Urban Outfitters and be as successful. Big Box stores sell merchandise in high quantity and in many niches making it difficult to provide that unconventional feeling to customers. Urban Outfitters is so successful because they are a niche business that has marketed their products to uniquely fit the area each store is located in. Bog Box stores are all about being uniform. Every Wal-Mart is similarly designed and set up to appear the same to show the “Wal-Mart” brand and feeling through out each store. Urban Outfitters has marketed each

More about Urban Outfitters Essay

Open Document