In addition, the cost associated with trendy clothes would not be profitable for Wal-mart. Wal-mart shoppers are looking for a bargain when they go shopping at their stores. They also buy their merchandise in bulk which is geared towards lower price as oppose to small quantities that are bought by Urban Outfitters. Urban Outfitters also price their items at a higher price which enable them to create a trendy counterculture. Sears and Wal-mart are known as big retail box stores who advertise their products in several markets.
When customers think of a niche store like Urban Outfitters they will be thinking of items that will be specific to that type of store such as a specific type of shirt or hat. Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer. Stores such as Wal-Mart and Sears both base their products off of a large demographic not a niche group, as niche products would not be financially feasible for the companies. Niche companies such as Urban Outfitters sell products that are not as common but in demand.
Also Wal-Mart operates on a high volume low profit margin and the only way to do this is to be able to mass produce or have your product mass produced for you or buy in bulk. In evaluating Sears prices which are higher they still mass produced items which they believe will appeal to the general public. Another reason for Sears or Wal-Mart not to be effective in creating a trendy counterculture image is that it would not be cost effective and they wouldn’t be able to keep up with the changing styles and trends. Sears and Wal-Mart cannot create a counterculture image but they could definitely capitalize on a trend if it fits into the established core of their brand. Also Sears and Wal-Mart may not want to for fear of losing the current core customers they already have established.
The perception of Sears has become more of an older more modern shopping experience that is counter to today’s consumers which are younger more innovative, and colorful. Today’s consumers are not looking for modern but contemporary fashion and styles. Sears is also not in the market for its products or services to be trendy. Sears provides multiple products and services to its consumers which would make it difficult for Sears to create trends. The Sears brand is marketed to be able to supply all of their products all the time in abundance to its consumers but in order for Sears to try to set a trendy counterculture image they would need to start making some products and services less available and only to certain stores which would destroy Sears brand.
Old Navy and IKEA are both accessible stores that can be found across North America and online. Both companies make eye-appealing products for the whole family, but do not age well. For example, IKEA pre arranges its products to lessen the thought of assembling products. When products become less of a hassle for the buyers, they tend not to look at the cons of the products. IKEA does this buy distracting its customers by making their products colourful, stylish, and cheaper than other competitors’ products.
We have discovered a few weakness. Compared to our competitiors are clothing material is not that high quality. We also cannot keep up with the current fashion that celebrities are wearing due to the prices. This would drive our customers away because we want to keep our prices as low as possible. Our last weakness is that we are not a big company.
It is too far and inconvenient for them to get to the store and buy. If Leon’s could distribute their large store to small stores, it would make life easier. Leon’s can have sub branch that only
The author fails to take other opponents of Natural’s Way into consideration. Thus, it is very likely that competitiveness in healthy food markets in P is tremendous sharp, while Natural’s Way has no advantages to outweigh its opponents to fire for a success battle. If that is the case, a new store in P, just as the author claimed, might not be a sensible decision, though healthy food and related healthy products are badly needed in
Perhaps the when is unknown, but it will. The lack of identification from other parts of the world will contribute to the increased advertising cost and low sales in other countries. The inflated menu from mal-management and lack of sensory information about available menus makes it very hard for first timers to become decently acquitted with the franchise. While the lack of significant market shares in USA is certainly just going to reinforce itself even without any significant changes. The fact that Wendy’s merged with Tim Horton’s isn’t going to significantly help Tim Horton’s, nor will their separation.
Although many might argue that Wal-Mart is misleading its customers by using the opening price point, I believe that overall Wal-Mart prices are lower than their competitor’s prices. At my work, I conducted a little survey by asking my colleagues if they think Wal-Mart is good for America. My colleague’s responses were based on consumer’s point of view and stated that Wal-Mart is a good store to have, pointing out the convenience and low prices. However, our society is not only comprised of consumers and shareholders. There are also workers and suppliers, who don’t think that Wal-Mart is good for America.