Plainsville Summary

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Presented in the argument above, the author claims that a new store should be built in Plainsville. The argument seems at first glance to be a reasonable decision. After a careful inspection, however, one will find that it suffers from several critical flaws as follows, rendering it logically unconvincing as it stands. The threshold flaw with the argument is that the author unfairly assumes residents in P (Plainsville) do highly concerned with leading healthy lives, upon which he finally draws his conclusion. Although the author offers several facts, which seems to be compelling to substantiate his conclusion, these facts actually lend little credence to the author’s claim after close scrutiny. First, take the merchants report in P cited by…show more content…
It is equally possible that P is famous for running shoes and exercise clothing, and therefore large number of merchants, from all over the world, import these products to sell in their markets .Second, the increase in local club members is not a telling one, either. Considering that the author does not account for the club’s lacking of business five years ago, it is very likely that most of members of the club are not residents of P; meanwhile these people has little interest in healthy food and related products, or that they buy these products in their city rather than in P. Even assuming that these people have the tendency to buy these products, the sales might make no difference if the so-called “more members” still stands for quite…show more content…
It is well known that whether a product is profitable or not depends directly on the demand and supply relationship in the districts. Since the author fails to account for the demand situation of healthy food in P, it is entirely possible that the demand of healthy food in P is not large enough for a new store. The current demand might be well met by other sources already, instead of a new store. For that matter, a new store would be surplus in P. In addition, even assuming the demand and supply relationship is broken since more healthy food is needed, there is no evidence that Natural’s Way would be P’s choice. The author fails to take other opponents of Natural’s Way into consideration. Thus, it is very likely that competitiveness in healthy food markets in P is tremendous sharp, while Natural’s Way has no advantages to outweigh its opponents to fire for a success battle. If that is the case, a new store in P, just as the author claimed, might not be a sensible decision, though healthy food and related healthy products are badly needed in

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