Focusing on at least 2 photographers, give an account on the relation between photography and fashion or photography and advertising. Since the invention/discovery of photography, fashion has always been a prominent area for photographers to shoot. With the popularity of fashion magazines and journals throughout the 20th century photographers could now capitalise on this market whilst also showing the public their artistic vision on a huge scale. Fashion is a form of conveying identity, what we wear indicates who we are as people, our personalities, where we stand in life, our social level. Although many may consider this extremely shallow, this is exactly what the fashion magazines are selling to us...identity.
Haute couture clothes are expensive and luxurious in such dresses you will feel like a queen or a special person. However, there is one more category pret-a-porter more known to us as ready-to-wear. We can’t explain fashion without haute couture and pret-a-porter that both are very important main categories of the fashion industry. The fact that many press and celebrities attend haute couture and prêt-a-porter fashion show to look their collections twice a year indicates that collections are a big issue of fashion each season during a period known as fashion week. Designers of haute couture and prêt-a-porter affect people who are interested in fashion and suggest to people fashion trend.
I found myself thinking sociologically when I realized that equality in Canada has been changing over time, evidenced by the covers of the popular magazine, “The Cosmopolitan.” This magazine was first published in 1886, and is now printed in 35 languages and distributed in over 110 countries. On the cover of each magazine since its creation, there has been a photograph of a woman, along with headlines of articles to grab the reader’s attention. Over time, the photos of the women have been changing from what started out to be professional and fully clothed older women, to current issues in which we often see teenage celebrities wearing minimal amounts of clothing. These changes are attributed to the changing of the target readers of the magazine. The articles featured on the cover started out to be about book reviews, current news, and/or political events.
In this, he took photographs during Sunita’s party, which he included in his Vodka Website. He did this because the image of fashion kids was well established, and it would contribute significantly in building a strong market share for his products. Marketing Social Group The article shows that social events can be used as marketing strategies. In this, fashion kids constantly held social events and activities, which attracted potential customers from different geographical locations. In these events, fashion kids would display their new fashion trends, which would make potential customers to purchase fashion kids products.
Fashion Merchandising Personally I love fashion. Ever since I was a little kid I have been into fashion and making clothes. I’ve always had this fascination in having a career in fashion. I also love money and can control it very well. Everytime I see a fashion show I get excited and I start commenting on the clothes that I like.
In the past, the imprint from a person’s homeland was distinctive and obvious, you could tell where that person was from just by the way they dressed or acted. However, in current times mass culture and production have spread the epidemic of “likeness” across America. The media glorifies the mainstream products of clothing and ways of life, which most Americans today are consumed by. The people tuning into what Sanders refers to as “the global community” want to have the most popular products and be doing what is “cool” in today’s mass culture. This is affecting the regional differences because most of the people across America are wearing the same clothes and doing the same things.
The final result of this phenomenon is for example celebrities wearing flip-flops and tattoos, the Saint Laurent’s FW13 collection with a strong influence of street style and even princesses wearing overalls (Princess Diana in the 80’s). 3. Personal perspective I believe the trickle up theory is one of the most influential methods nowadays in the Fashion industry since the 60s. The Fashion world shifted after the War, women started to have a different role in society and society itself changed. The people on the street started to influence the designers and Art was no longer an elite exclusive thing, making the Fashion world open up for everyone.
Advertising is one of the most compelling messengers in a culture that can influence an adolescent. In the article by Kilbourne, she starts out by making a great point. She says, “ Adolescents are new and inexperienced customers- and such prime targets.” I agree with her statement because in many movies, magazines, and television shows targeted towards teenaged viewers, the “ideal” body type is constantly portrayed. I’ve noticed that in many cases, it’s the main character whom everyone envies because of her beauty. In magazines, the “ideal” body type is always on the cover so teens wont be able to miss it.
We have learned to ‘do gender’ throughout our growing lives in school, at home, and through the media. I believe that some of this ‘gender doing’ has relaxed and broadened in the recent years as evidenced in the media, and in our education system. The media includes advertising, television, and the fashion industry. The latest fashions usually start with the introduction of a new idea or concept at industry fashion shows as in the case of the ‘manly female’. Women are shown wearing feminine men’s suits and masculine clothing and this becomes socially acceptable and feminine.
The advertising drive of 2010 featured the hit slogan “The man your man could smell like” (OldSpice, 2010). This quickly generated buzz and reached more than forty million people on the web in a matter twenty-four hours, garnering more views than President Obama’s victory speech (Morrisey). The main demographic appeal was towards women consumers, playing off the logic that if men used Old Spice, they could smell like the actor in the commercial. Assuming the company did their homework, statistical data shows that women control more than seventy percent of all consumer spending, which makes them the most demographically appealing audience to aim toward (O’Donnell and Kennedy). Their campaign turned out to be a huge success making the money spent more than worthwhile.