Delta Corporation is a broad-based company with interests in beverages (manufacturing and distribution) and the Agro Industrial sectors. It is listed on the Zimbabwe Stock Exchange and is one of the top quoted companies in terms of market capitalization. Delta Corporation is guided by its vision, mission and values.
Its beverage business manufactures and distributes Lager beer, Traditional Sorghum beer and Sparkling Soft Drinks.
In the Agro Industrial sector the company is involved in the following activities:-
Manufacture and distribution of wines and spirits.
Delta Corporation is guided by its customer service charter where excellence, quality products and quality customer service are the cornerstones of the organization. For these to be a reality the organization strictly observes its strategic road map, which is the vision and the mission, which defines the destiny of any organization. Delta’s vision is “We are, and seek to remain, an integrated total beverage business dominating all sectors of the cold beverage market in Zimbabwe”
A vision without action is merely dream. By that virtue, Delta Corporation sought its vision-cum,” We are, and seek to remain, an integrated total beverage business dominating all sectors of the cold beverage market in Zimbabwe Despite facing a number of challenges in the external environment, which include the political instability 2008 which led to economic instability, and the global financial recession of 2008/2009, the organization remained focused on achieving their vision. A number of strategies were pursued for the organization to make their vision, mission values and objectives a reality.
A critical analysis of delta beverages’ vision is done below:
The other part of the vision reads: we are, an integrated total beverage business dominating all sectors of the cold beverage market in Zimbabwe. Points to note are the following:
Are they a total beverage...