They can not only learn how to develop a totally new customized delivery system but also consolidate a good business relationship with HomeHelp which is a big customer. The major business proposition for HomeHelp is HomeHelp can create an innovative logistics application by allying with Woodmere in order to realize the goal of lower costs and less inventory. It is win-win game if the two companies join together to reduce overall channel
Teaching by Parable James C. Hunter teaches us that to be a good leader, we must first be a servant. He teaches these simple and old lessons in his book by way of a parable, or simple story. In the introduction to the book, Mr. Hunter tells us that the skills and knowledge to be a great leader are not new, but very old and timeless. He takes a very readable approach in teaching these lessons to the reader by presenting them as a story of a successful general manager at a large glass manufacturing facility in northern Michigan by the name of John. We first meet John giving as the story teller.
Organization As clothing, appliances, electronics, and home décor items are their main selling feature, Tanglewood is comprised of a chain of general merchandise stores. Their overall sales focus is to target the moderate, middle, and upper-income customers seeking out their products. By using an outdoors theme, the organization features a large camping and outdoor living section in their retail stores. Features that distinguish their stores from the competition include simple yet elegant promotional designs that value an uncluttered design concept in their stores and in the production of their in-house products. The company mission statement is: Tanglewood will be the best department store for customers seeking
They decided to give applicants the retail market knowledge exam, the Marshfield customer service biodata questionnaire and essay, Marshfield applicant exam and the personality exam. In my opinion of the four assessments, the retail market knowledge exam, the Marshfield customer service biodata questionnaire and personality exam will work best for the company. This will provide Tanglewood with applicants’ experience and basic knowledge of marketing principles. The biodata will access past performance in and outside the work place. The personality exam will access the two traits that are relevant to a store associates position, capturing the constructs of conscientiousness and extraversion.
Analyses The biggest question is what should Morgan do with all the takeover bids? Being that Morgan is a retired dean of Boston University business school, he is well versed in the business world. From this, he should consider Odak’s comment about doing what is best for the shareholders of Ben & Jerry’s. If we simply look at the P/E ratio of B&J in Exhibit 6 of the case, which is 19.8, and compare that to the offers being presented by the four bidders here’s what we have: • Dreyer’s Grand - $31 / $1.06 = 29.24 (stock) • Unilever - $36 / $1.06 = 33.96 (cash) • Meadowbrook Lane - $32 / $1.06 = 30.18 (cash) • Chartwell – minority investment of $30 - $50 million The P/E numbers above show that Unilever would bring in a large investment and also be right for shareholders of B&J. Unilever would be paying a $15 premium over the pre-offer announcement share price of $21.
Learner signature: Date: Assignment brief Qualification BTEC L3 Diploma in Business Unit number and title Three – Introduction to Marketing Start date Deadline Assessor name ROSEMARIE D’AMBROSIO-WINTER Assignment title Marketing Techniques The purpose of this assignment is to: Know the role of marketing in organisations Be able to use marketing research and marketing planning Understand how and why customer groups are targeted Be able to develop a coherent marketing mix Scenario Your first report on the differences between a profit-making and non-profit-making international organisation has been very well received by the Assistant Director of PROBIZ and as a result you have been given a second report to write. As requested previously your report should be based primarily on secondary research and describe and evaluate the
|Strategic Analysis of Ben and Jerry's Homeade Inc. | | | Uploaded by butter ball on Jun 14, 2006 | | |[pic] | | | | | |INTRODUCTION | | | | | |Ben & Jerry’s is an innovative leader in the super premium ice cream industry. The company blends a commitment to provide all natural, high quality ice cream | | |with a commitment towards social activism and environmental responsibility. This report will analyze both the company’s environmental strategy and general | | |corporate strategy in order to identify the consistencies and disparities (if any) between these strategies and to determine whether a “green” company such as | | |Ben & Jerry’s can sustain a competitive advantage. We will also discuss the potential impacts on the company’s strategic vision in light of the recent | | |acquisition by Unilever. Our analysis will focus on examining the strengths and weaknesses of the environmental and general corporate strategies in light of its| | |internal resources and external competitive and non-market forces.
According to "Positioning and Differentiation Strategies of Marketing" (1999-2012), “Michael Porter of the Harvard Business School, differentiation is one of the generic strategies that a firm can use to gain a competitive advantage in the marketplace”. As Starbucks differentiation involves offering something that our direct competitor does not have, and that is Starbuck scented candle in decorative or designed cup have the customer a chance to keep the coffee cup for his or her morning coffee. The positioning of this product is the idea to improved not only in sales but to give back to Starbucks loyal customers a little bit of the scent in a candle, and our special designed coffee mug or cup (Starbuck Logo), in which it will look good as a display in your kitchen, or as part of the in-house decoration, and even better to share as a gift to a co-workers, or decorative as well in the office.
Starbucks’ strategy is one built on developing its core competencies to add value to its products and establish an image of luxury and elegance. Core competencies, as defined by Prahalad and Hamel (1990), are “the collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technologies” (p. 81). Starbucks’ core competencies are evident in its capability to harmonize its expertise in real estate, excellent marketing strategies, management capabilities, operational efficiency and human resource management. Starbucks’ founder Howard Schultz wants to build a company that is truly unique. The famed CEO capitalised on the company’s core competencies in order to gain competitive advantage and strategic competitiveness in the business.
* Formalities and documents required for registering as a company * Types of corporate bodies and their characteristics (public and private companies) * Advise the best course of action 1.2. Terms of reference The purpose of this report is to advise Karl and Theo in which direction they should expand their business next. Karl and Theo are seeking advice on the different types of companies available and the legal responsibilities involved within the different entities. As stands currently Theo and Karl are currently trading as partners in a sole tradership, both men like and trust one another and they’re skill sets complement each other. They wish to expand although they are unsure in which direction and what each direction means.