Understanding Business Research Terms and Concepts Part 2

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University of Phoenix Material Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory. This research is best when seeking insight to problems. The business dictionary defines exploratory research as: “Investigation into a problem or situation which provides insights to the researcher. The research is meant to provide details where a small amount of information exists. It may use a variety of methods such as trial studies, interviews, group discussions, experiments, or other tactics for the purpose of gaining information.” (2013) • A food manufacturer wants to know the demographics of people who purchase organic foods. Descriptive. Descriptive studies estimate the proportions of a population that have characteristics. Business dictionary defines descriptive study as “A statistical study to identify patterns or trends in a situation, but not the causal linkages among its different elements. Descriptive studies (such as a cross-sectional study) help in generating hypothesis on which further research may be based.” (2013) • A firm is considering hiring American celebrity Paris Hilton to endorse its products. Casual. This type of research exams the effects of one thing or variable on another. The business dictionary defines casual research as “The investigation into an issue or topic that looks at the effect of one thing or variable on another. For example, causal research might be used in a business environment to quantify the effect that a change to its present operations will have on its future production levels to assist in the business planning process.” (2013) • British

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