Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory research design is to find out what happens or to determine if there is a dilemma. • A food manufacturer wants to know the demographics of people who purchase organic foods.
It is exploratory because it eliminates ideas that are impractical and because it creates a hypothesis on possible solutions. It is not testing any certain thing at this point yet. Exploration research of research conducted for a problem that has not yet been clearly defined. This type of research often relies on secondary research such as reviewing available literature and data. • A food manufacturer wants to know the demographics of people who purchase organic foods.
(20%) Third and Fourth Pages Assume now that you are marketing brands in two of the product categories listed above. Applying only the teaching materials, specifically the presentation "Uses of a Model of Buying Behavior", explain how you might use your understanding of the Model of Consumer Buying Behavior in marketing the two products. (Note that you are asked to APPLY the teaching materials, and thus simply listing what marketers can do in general is not sufficient. You should think about what is explained in the teaching materials and then apply that learning to two of the product categories listed above). (50%) My 2 catagorys Professor: Konya Cipul-Weber Date 25 July 2012 In this paper, I will discuss the differences between a high involvement purchase and a low involvement purchase.
Discuss an examples of what may go into a person specification at your selected company (I recommend print screening if taken from a website). 6. Discuss the objectives of a job advert, what makes a good job advertisement, as well as the likely content and choices of medium. 7. Please discuss the method(s) by which your selected company has advertised their vacancies.
A Critique of Minimum Wages and Employment: A Case Study of the Fast-food Industry in New Jersey and Pennsylvania Anthony Bolanos College of Business – Department of Management MBAA 522 – Business Research Methods Prof. Arnold Witchel Embry Riddle Aeronautical University Worldwide Abstract This report conducts a critique on a study published by Card and Krueger in 1994. Such study argues that an increase in minimum wage in the state of New Jersey had no negative impact on its fast-food industry employment rate. The study uses a survey as primary means of collecting its data. This is accomplished by conducting over the phone and personal interviews to participants with the help of a questionnaire. In the study, the authors use regression analysis as a statistical measure to correlate wage levels to employment rate.
One form of primary research which Kellogg’s used to gain qualitative data is the focus group method. These were used to show consumers the new food ideas in the form of a number of different food prototypes, including a mini crispy lattice product and a nutty triangle. The focus groups captured the attitudes and feelings of consumers towards the new foods.This primary research helped Kellogg's to find out how new product suggestions could be developed and still fit in with the Crunchy Nut brand. Although this method of research provided some good data it has some limitations to it for example the opinion of one may dominate the whole group which will lead to everyone else conforming to that opinion. Therefore the data from this method maybe misleading and not e helpful to the overall outcome of their product as it doesn’t give information about individual’s opinions.
The moderator may ask the participants to analyze the reasons behind Yahoos success and eBays failure in the online auctions market in Japan. The session may conclude with a brief discussion on the joint venture between Yahoo and eBay and the future prospects of Sekaimon. ASSIGNMENT QUESTIONS: The following questions can be given as an assignment to the students/executives. Each student/ executive is supposed to write the answers
Your hygiene Food storage Records of food stuffs Preventing infection Why is it important that food and drink are provided in manageable portions and at a pace that suits the client? What action would you take if you noticed a client was not eating/drinking? How could you encourage them to eat/drink? Attach a copy of a food chart that you have filled in. Why is it important that you have a record of this information?
Graphics Research – By Georgina Mills Waffle Fast Food Box, Menu and Flat packed Card Dispenser. Social, Moral, Enviromental, Ethical and Disposal Issues when producing New Products - Social and Moral: Marketing waffles for a fast food chain is not just designing, and if the company will go far? I also need to consider how my box, menu and flat packed card dispenser will be made and how it will be used. This means that I have to be very aware of what is acceptable and what is not acceptable in society when creating a new product in the fast food business. The public would prefer the boxes and menus their using to be low cost and good quality.
Behavioral Outcome: At the end of my speech, members of the audience will be able to distinguish what specific and relative regulations that the United States Department of Agriculture govern the food industry, to discern fact from fiction about organic and humane alternative foods, and will be persuaded to become more open to shortening their supply line of which they attain their food. Thesis: Not all foods that are labeled “organic” or “naturally raised” are necessarily the healthiest and best food alternatives; the USDA does not have strict regulations on certain terms such as “natural,” “all natural,” “naturally raised,” “free-range,” or “cage-free food.” Shortening your personal supply line on food will yield a healthier alternative to consuming food. Introduction 1. Beginning of story 2. My personal experience working at an organic health food store.