Nike is also looking to reach out to the younger generation. As everyone knows, Nike is a very famous name brand which is what teenagers are looking to wear in order to gain popularity. The continuing effort to produce and distribute young, hip clothes will keep them at the top of the sports figures in teens. Nike also is very heavily into global marketing in which a lot of their business is produced this way (Nike, 2013). Nike ensures every effort at keeping customers happy.
General Environment In each of the 7 dimensions, you should describe the dimension relative to both the industry and the firm’s position within the industry relative to the environmental dimension. Be sure to provide support for your statements. Demographic- Under Armour is popular among athletes of all ages due to its sports apparel products that are supposed to help improve performance. Most of its following has been males, but Under Armour is trying to change that with introducing new women’s clothing lines. Although its main target started out being collegiate and professional athletes that could really benefit from the use of Under Armour products, it has also obtained a following of youth, adults, and nonprofessional athletes.
2004), who designed a T-shirt to draw sweat away from the body and into a lightweight microfiber fabric. Though moisture-wicking fabric was not a new concept, Plank's lingerie-feeling garments became a sensation when they kept football players at the University of Maryland, Georgia Tech, and Arizona State University dry and comfortable during practices and games. Under Armour has since conquered the sports world with a large variety of sport apparel, sweats, sneakers, and even hats. It also conquered all of the sport franchises, such as the NFL, MLB, and Soccer leagues, NHL, NASCAR and even the Olympians. Under Armour was developed by athletes for athletes.
Internal and External Factors On or about the year 1952, Puerto Rico had the pleasure to have visionary business men who change the history of car business in the Island. Mr. Carlos Quinones who after graduating as an automotive mechanic started his dream of having his own auto mechanic shop and named it Garage Isla Verde. Mr. Quinones worked long hours to keep his business running and overcoming the different internal and external factors. Since day one Mr. Quiñones planned to become the number one automotive service shop in the area. Along with his wife they delivered the strategic value of the business.
The pilot of “mi adidas” consisted of testing the concept of mass customisation on a few consumers as Adidas wanted to know if a market existed. This pilot allowed Adidas to learn about the demand of its consumers which assisted its marketing department but also assisted in the production and logistics. They tested this new service in their biggest market - Europe - by selecting people from six different countries. For the pilot phase they chose to use a football boot. The customisation of this shoe was possible by selecting size, width, outsole, materials, colours and embroidery so that consumers can change different aspects of their shoe: fit, performance and design enjoying a well-known model of the brand.
Kids cannot wait to get their driver’s licenses, celebrities are always looking for the hottest (and most expensive) car, and families want to be up-to-date with the latest technology in cars. Cars advertisements are effective because they develop a need in consumers, and are not as effective if the ads do not contain a picture or video; Further, the older ads appeal to the same needs as the newer ads, however the ads have changed over time. In the 1975 Chevrolet commercial, the song and announcer basically tell the audience watching the commercial that the Chevrolet is as American as baseball, apple pie, and hotdogs. This tells the audience the car is something that the consumers need in order to be fully American. The Chevrolet commercial had a catchy tune and would probably be a good radio advertisement, but it was much better with the video that went along with it.
Darren Dildy October 8, 2013 Dr. Hamilton Thesis Statement #2 Nike Ads vs. Adidas Ads In order to stay relevant and competitive in the sports world, you need to have meaning behind your ads. Not all ads are the same; there are many meanings of ads that are put out there for us to see. In this essay I will talk about the differences between Nike and Adidas ads. These two corporations are two of the biggest companies out right now that is very relevant in America, and especially the sports culture. Nike ads motivates viewers to love their sport and make it life, but Adidas’ ads focus on more than just the sport.
The company goes all out to market itself and with football boots and in particular Nike Mercurial Vapor there is massive potential for production of the boot worldwide. Nike's marketing mix should be seen a a great example and coupled with it's reputation of being one of the worlds leading sports brands, it's huge list of endorsed athletes and it's history of quality products they have a perfect balance to achieve their targets. Product The Mercurial Vapor is a football or "soccer" boot manufactured by globally renowned sportswear manufacturer Nike. It is the first of it's kind in a new lightweight type of boot on the market and it had several key innovations. The upper part of the boot was made from an ultra thin synthetic, lightweight fibre, renamed "Nike Skin" which claimed to be thinner and stronger than kangaroo leather.
There are many pros as well as cons associated with Nike’s marketing strategy. One of the major strengths of Nike is its distribution strategy. Nike focuses on efficient product distribution in order to generate more sales and thus more profits. Another positive side of Nike’s marketing strategy is advertisement and promotion. Nike makes contracts with celebrity athletes such as Tiger Woods, and Ronaldo in order to advertise and promote its products.
“Just Do It” sparked a generation of average consumers to become proactive and reach for their goals. • Nike expanded into the European market through its Marketing Campaigns focusing on Soccer, the predominant sport of Europe. Nike focused on becoming active sponsors of many leagues, clubs and national teams. The use of the “Pyramid of Influence” saw them gain marketing success when they landed the sponsorship of the Brazilian Soccer Team, who won the 1994 World Cup, soaring Nike’s reputation in the field of Soccer into new heights. • Nike gained a massive increase in the Asian market through its marketing campaigns during the 2008 Beijing Olympics, featuring ads with Olympic Athletes, along with sponsoring most of the Chinese teams that competed.