Smartphone Executive Summary

4936 Words20 Pages
1.0 executive summary 2.1 product concept 2.2 the target market and projection 2.3 the competitive 2.4 the profitability 2.0 2.0 PRODUCT DESCRIPTION 3.1 Detail Of The Product Our product is a about smart casing for mobile phone which is not only protecting the mobile phone, but it is a multifunction casing which also enhance the functionality of the device. This idea arise when the smartphones of today have other extended capabilities including in-built-quality camera lenses, mobile apps that aid productivity, video streaming as well as connectivity that enable millions to stay connected while on the go. Thus, smartphones become valuable devices and people who love their devices will…show more content…
Tuan Muhammad Kamil Bin Tuan WilChief Engineering Officer and General Manager | 1. Oversee activities directly related to making products or providing services. 2. Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products. 3. Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement. 4. Manage staff, preparing work schedules and assigning specific duties. 5. Direct and coordinate organization's financial and budget activities to fund operations, maximize investments, and increase efficiency. 6. Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary. 7. Determine staffing requirements, and interview, hire and train new employees, or oversee those personnel processes. 8. Plan and direct activities such as sales promotions, coordinating with other department heads as required. 9. Determine goods and services to be sold, and set prices and credit terms, based on forecasts of customer demand. 10. Locate, select, and procure merchandise for resale, representing management in purchase negotiations.
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