Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
She has a great impact on American pop culture and the lives of women with her empowering music by planting a message in the society that being a female means she is in control and aiming to success comes with hard work. Beyonce Knowles is an influential icon in popular culture with her award-winning songs and top quality performances while at the same time, managing her million dollars businesses and playing the role of a wife and mother. She marks her place as a female artist that will be remembered over many years to come because she sets the standard of perfection in the music industry and she has inspired fellow singers and performers to follow her footsteps. British singer Leona Lewis commented, “Beyonce is great, so lovely and down to earth and talented. She’s inspiring”.
Because magazine has news in them about what is new, what is old, what is in, and what is out. The magazines shows everything about fashion; clothes, shoes, bags and jewelry. What you wear is a part of your appearance. When young Americans look into a magazine and see what is being worn, the want the same thing because it is shown in the magazine. In addition, models has the biggest effect on young americans especially young girls.
She was determined not to let any small or big hiccups get in her way! With an experience in marketing and public relations spanning both in the UK and UAE, Rosa decided to invest her expertise into opening her own company – SOCIATE LLC. Sociate is her baby and with much hard work and immense dedication it has become an agency brands want to be associated with and is gaining popularity within the region as well as internationally. With a BA in Fashion Management and Marketing, Rosa has worked within a broad spectrum of industries and has adapted to many roles over the past years including modelling, promotions, product management, marketing manager and public relations manager. She is also very proud of being associated with some top brands within Dubai and the UK including Mulberry, River Island, Grazia, Tribeca, and Al Noor Training Centre for Persons with Disabilities (a cause very close to her heart).
Everytime I see a fashion show I get excited and I start commenting on the clothes that I like. I always pretend I’m there and I have to choose which outfit looks best. Fashion Merchandising is the career for me because I love everything they do. Fashion merchandising feeds all my interests with designs, fashion shows, and money. Also it acquires all the abilities I have, good management, trend predictions, and etc.
The final result of this phenomenon is for example celebrities wearing flip-flops and tattoos, the Saint Laurent’s FW13 collection with a strong influence of street style and even princesses wearing overalls (Princess Diana in the 80’s). 3. Personal perspective I believe the trickle up theory is one of the most influential methods nowadays in the Fashion industry since the 60s. The Fashion world shifted after the War, women started to have a different role in society and society itself changed. The people on the street started to influence the designers and Art was no longer an elite exclusive thing, making the Fashion world open up for everyone.
Haute couture clothes are expensive and luxurious in such dresses you will feel like a queen or a special person. However, there is one more category pret-a-porter more known to us as ready-to-wear. We can’t explain fashion without haute couture and pret-a-porter that both are very important main categories of the fashion industry. The fact that many press and celebrities attend haute couture and prêt-a-porter fashion show to look their collections twice a year indicates that collections are a big issue of fashion each season during a period known as fashion week. Designers of haute couture and prêt-a-porter affect people who are interested in fashion and suggest to people fashion trend.
Focusing on at least 2 photographers, give an account on the relation between photography and fashion or photography and advertising. Since the invention/discovery of photography, fashion has always been a prominent area for photographers to shoot. With the popularity of fashion magazines and journals throughout the 20th century photographers could now capitalise on this market whilst also showing the public their artistic vision on a huge scale. Fashion is a form of conveying identity, what we wear indicates who we are as people, our personalities, where we stand in life, our social level. Although many may consider this extremely shallow, this is exactly what the fashion magazines are selling to us...identity.
Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Elle. Over time, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories. Because of its image of being “glamorous,” “stylish,” “fun” and even “lucrative,” fashion photography has become an industry entirely on its own. Or another definition, from photography.com: Fashion Photography is the area of photography that concentrates on taking pictures of clothing or accessories (on models or alone) to be published in fashion magazines, advertisements or circulated among designers. According to these 2 definitions and taking a look at fashion photography nowadays we can clearly see that something is not accurate.
We have learned to ‘do gender’ throughout our growing lives in school, at home, and through the media. I believe that some of this ‘gender doing’ has relaxed and broadened in the recent years as evidenced in the media, and in our education system. The media includes advertising, television, and the fashion industry. The latest fashions usually start with the introduction of a new idea or concept at industry fashion shows as in the case of the ‘manly female’. Women are shown wearing feminine men’s suits and masculine clothing and this becomes socially acceptable and feminine.