Therefore, companies employ various strategies to advertise and sell their products or services. Companies try to promote and sell their products to customers that they have identified in a target market. They implement marketing strategies to help accomplish the goal of profitable sales. Hence, marketing strategies are vital to the success of the company and the marketing strategy that a successful company employs will seek to overcome shortcomings and increase the company’s revenue. Lane Bryant is one such retail store that has developed marketing strategies that has made them one the most profitable retail stores for women who are larger in size.
To achieve these strategic targets, P & G plans to achieve by improving and touching the lives of more consumers, in more parts of the globe. The company will also influence its core strengths in leadership to generate competitive advantages that are vital to winning in the consumer products industry. The driving forces of: brand-building, innovation, customer knowledge, and go-to-market capabilities will permit P & G to accomplish their targets. The company is motivating productivity in all aspects of the business through an arrangement of digitization, integration, and simplification. The company is also strengthening the quality, extent, and depth of leadership on all levels of the organization to make a more real-time, demand-driven and future-focused business (Procter & Gamble, 2011).
Costco Wholesale Corporation Part II Costco Wholesale Corporation is an extremely competitive industry. The following writing will discuss the financial health, technological advantages, globalization, and conducting benchmarking analysis in comparison to Wal-Mart and Target Corporation. To manage financial statements efficiently is by means of income statement, balance sheet, and cash flow. The technology has advance and made developments through the year, technological advantage in Costco Company is helping the progress for success. Globalization is the key to survival that allow to a company to be competitive and offer diverse services and convenience to consumers.
The case discusses the Crocs’ revolutionizing an industry’s supply chain model for competitive advantage. Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear and other accessories for men, women and children under the Crocs brand. The company was established in the year 2002 and showcases a strong dominance in the foot wear Industry. The case provides broad perspective of key features and traditional supply chain practices followed in the footwear industry and consider impact of Crocs alternative supply chain model on its financial performance as against its competitors. Growth platforms and logistic pipeline adopted by Crocs are briefly discussed to highlight the reasons why and how Crocs evolved its supply chain practices.
The distribution networks of the new companies are high and tends to affect the operations of JCP. Therefore, the company should build a strong distribution network so as to counter significantly the operations of the new companies that produce similar products. The “mom and pop” stores have been reported to resort in selling products online, otherwise they become obsolete. J. C. Penny’s SWOT analysis The strengths of the company are: * The existence of more than 1100 locations worldwide * Their quality products such as clothing, jewellery, beauty products and even footwear and furniture * The company also offers shipment of their goods for customers, which gives their customers the best experience in the end, hence attracts more customers. * The company also offers free haircuts for the children The weaknesses of JCP Since its competitors give similar products, the company is faced with limited market share 2. International business operations have also challenged the services of JCP due to the current emerging economies worldwide.
Looking ahead she sees a lot of opportunities to bring value around the world. TJX has one of the widest range of demographics in retail. TJX believes that they will gain more U.S and international market share. They plan to become more aggressive toward marketing to attract new customers for the up-coming year. They also plan to upgrade the shopping experience by offering new and exciting initiatives.
Like other businesses our goal is to expand as well as build more customer awareness to increase its profits. Kudler wants to build a customer base that will be loyal to their stores. To do this it is important for Kudler to conduct the necessary research needed first to implement this change in the operations department. Especially, because we aim at a specific market with
AST1 Task 1 305.6.2-03 Company S, as a new manufacturer in the motor scooter market, must develop marketing strategies to ensure the continued motivation of its new channel partners, in order to secure sales and garner its share of the marketplace. These channel partners have a strong loyalty to the competitor’s products; but with the proper mix of sales strategies, Company S will be able to penetrate the marketplace and develop strong and lasting sales partnerships. Five Strategies for Motivating Dealerships as Intermediaries of Company S: 1. Incentive Programs Company S will provide a strong incentive program for the dealerships, such as quantity discounts based on the number of scooters the dealership sells. The more scooters the dealership sells, the lower their cost to purchase the merchandise.
Marketing research is defined as, “the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization” (Armstrong & Kotler, 2005, pp.113). Marketing research for Kudler may make all the difference for an organization being able to remain innovative, competitive, and dominating in the ever-changing marketplace today. Marketing research can be incredibly helpful for Kudler to determine the satisfaction of customers in a non-bias fashion. Managers rely heavily on responses from marketing research to make imperative decisions. The process of marketing research includes four fundamental steps: “defining the problem and research objectives, developing the research plan, implementing the research plan, and interpreting and reporting the findings” (Armstrong & Kotler, 2005,
Ellen Hull- eHarmony Case EHarmony has realized that their competitors, Match and Yahoo! Personals, are making their way into eHarmony’s part of the market and that they need to do something to respond and stay on top. There are 4 options that Waldorf has considered; first, to defend its position as the leading matchmaking company in long-term relationships; second, to broaden their customer base to include more casual daters; third, grow a new business based on eHarmony’s own research and development efforts; fourth, rapid geographic expansion. Waldorf has said that the company can only afford to invest in one or two of the options. If I was Waldorf I would chose to pursue the third and fourth option; growing a new business and geographic expansion.