Tomato Project Essay

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MARKETING OF TOMATOES BUSINESS PLAN FOR SELLING OF TOMATO-BASED PRODUCTS BY JAIVARDHAN DHAWAN - PG20131520 NISHANT EUGENE CONTENT Introduction Product Product Application Market Target Market Why Andhra Pradhesh? Raw Material Procedure Financial Aspect Why would someone buy our product? Marketing & Promotion (How will anyone get to know about the product?) How will you reach the customer & how will you sell? How will you maintain Supplies? Project Description Introduction Tomato in India occupies second position amongst the vegetable crops in terms of production. Another encouraging trend has been that India's production level of processed tomato has risen by 50 per cent. The main objective of processing is to supply wholesome, safe, nutritious and acceptable food to consumers throughout the year. Tomatoes and tomato-based foods are considered healthy for the reason that they are low in calories, but possess a remarkable combination of antioxidant micro nutrients. A number of tomato products e.g. ketchup, juice, puree, paste, sauce, pickles are available in the market. These are items of common use in households, hotels, restaurants, institutions. Tomato puree is used as a substitute to fresh tomato during cooking. Ketchup is a sweet spicy food. Tomato juice is nutritious and appealing juice in taste. Tomato sauce tastes sweet and sour. Both sauce and ketchup are consumed with food and snacks. Tomato is a valuable raw material used for processed products such as juice, puree, and paste, ketchup/sauce, and canned whole. The recent scientific advances have revolutionized tomato processing industries. TomatoFarma envisions setting up a medium scale production tomato processing unit at important crop pockets of Andhra Pradesh (Kurnool, Rangareddy, Prakasam) also TomatoFarma will

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