The ability to increase sales and stores in America relies on customers’ preference in buying JCP products hence; the strategy is subject to dealing with customers’ satisfaction first before addressing their expansion strategy. The ability to introduce more brands to the global market through the re-organization of the departments is seen to be a proper step to achieving the corporate strategy in globalizing the business. However, this would be hampered by stiff competition from the three major
A mass market is a unsegmented market where you are aiming a product at the whole market. Yes I do agree with Shearings decision to move into the mass market for holiday services. The first reason why I agree with their decision is that quite simply they will be targeting a much larger market, this means they will be appealing to more potential customers although this could cause their previous market of over 55 to not like there service, but it will appeal to the majority of customers. This should cause their sales to increase and that will result in increased profit, overall this will help achieve their expansion plans. Another reason why I agree with their decision to move is that at the moment they are not getting as much profit as they forecasted so clearly operating in a Niche market is not working so it makes sense to move into a mass market and increase their sales.
Blitz is a small specialty shop chain owned by Dalman and Lei. The strength of Lei and Dalman committing to a large scale expansion of the company is the fact they have a strong business plan in place that is showing success. By opening a chain outside of their current city this would allow Blitz to appeal to a wider range of customers. Expanding within the same area this may cause a cut in the amount of customers that visit other established shops but they still missing out on money that could be earn by spreading their wings more. A weakness of Blitz committing to a large scale expansion is the fact that their current business plan seems to be working just fine because they have made their first link of chain the training camp for their new hires.
This increased openess allows countries to specialise in producing goods which they have a comparitve advantage in (this means they can produce goods at lower unit costs) A multinational Company is a corporation that has its facilities and other assets in at least one country other than its home country. There are many examples of MNC's such as Nike or Primark. MNC's play a massive part in the development of globalisation as they often invest heavily into the country they move into. They will build good quality factories to produce the goods and also introduce effective manufacturing methods. These manufacturing methods can be replicated by other businesses in the countries and improve their ability to manufacture goods.
It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations. But would this diminish the quality that the small company offers? There is an appeal to the locally supported stores. KFF wants to maintain that familiarity with any expansion and going public could strip any authenticity from the
Expanding franchises in countries where they already have proven success is a more cookie cutter approach in markets like Canada, Mexico, Taiwan and Hong Kong. The growth path model developed by Ruth’s Chris can guide them when opening these new locations in already existing markets by using the same methodology already shown to be efficient and profitable in those same areas. This option is a safer approach that could pose saturation risks and slower growth as restaurants already exist. Expanding to a new foreign market can also pose risks; however there are other types of ownership or entry methods that can be considered to increase opportunity like joint ventures or foreign direct investing. This opens up opportunities for larger surges of capital.
This will mean the population will have more money which will go into the economy, this will mean more income for improving infrastructure and services. Also as TNCs move to other countries, job opportunities increase which means that the quality of life will generally improve too. Another benefit would be that the status of an area would be raised; this may encourage investment by other big name Multi-Nationals and most importantly will improve the countries economy drastically as valuable export revenues will be earned. Most important, they will benefit from cultural exchange creating a cultural integration. LEDC countries do not benefit as much as MEDC countries do, for example, sometimes much of the employment is low paid, low skill, long hours, meaning that the countries do not develop economically or give the opportunity to develop their skills.
This could be because Bristol has already undergone a regeneration process. This would mean that employment was quite good due to new businesses moving into the area, which would in turn lead to more money in the local economy. This is called the multiplier effect, and if a city manages to achieve it then they can be seen as successful. This could also be compared to London, as the levels of household deprivation are very similar. This could be due to the size of the city, as the population in London is huge and therefore the results are varied.
Creating more profit opportunities by increasing marketing and promotion will encourage the dealerships to bring in and stock more of Company S’s product. This strategy is advantageous because it increases the opportunities for profit for not only the dealerships, but for Company S as well. If the dealerships sell more units, then Company S will make more money as well. This will create trust between Company S and it’s dealerships. A disadvantage of this strategy would be costly.
If John Lewistreins their staff it means that staff will have more skills and knowledge so wages should go up as well, but government is spending high procentige on NHS and schools so if the government will not pay more money for trained staff they will be looking for another job. Also the business might set higher targets for staff e.g tpo provide the best service to its customers,longer hours, cheaper prices, discounts, offers. More people will be interested. John Lewis is loceted in the hight street so its easy to find