The Man Who Dressed America

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Iryna Hrynyuk Short Case Fin 165 J. Crew and the Man who Dressed America Mickey Drexler took over as CEO of J. Crew in 2003, and ever since he took that position the company’s revenues have risen 170 percent to $1.9 billion in 2011. Each year around 40 million of the J. Crew catalog are printed and sold. The catalog is a style guide, 30% of the revenue that the company receives is from online and the catalog it self. The company does little to no advertising, so the catalog and online is the way for the company to make money, there is an expected revenue generated on each page and the CEO examines every page very carefully before it is printed and given to the public. “You can walk the floor with Mickey Drexler and he knows every piece of clothing,” an immaculately bobbed Wintour tells CNBC anchor David Faber. “You see lots of CEOs who are brilliant at what they do, but they’re removed, and there’s nothing removed about Mickey.” When the company was going through rough patches in 1997, Mickey helped turn the company into something that is very well known to everyone right now. He was involved in everything, he fired people, reorganized the company, the clothe were “blunt vanilla” while now there is twist on them, quality and value means everything to the company. The 67-year-old, evaluates nearly everything that hits the sales floor, makes his presence well known at the company, from dropping in on stores and drilling managers to regularly addressing employees through an intercom system in J. Crew’s corporate offices with a stream of announcements. There is a lot of work that Mickey Drexler puts in to make his stores look the best they can, whether it is responding to customers personally or looking for the best fabric there is in order to make the clothe look its best, the CEO is concerted with the image of the store and wants them to looks as best as

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